Thursday, September 3, 2020
Sojourner Truth Quotes
Sojourner Truth Quotes Sojourner Truth was brought into the world a slave and turned into a famous representative for abrogation, womens rights, and moderation. A history-creator from the beginning - she was the primary person of color to win a legal dispute against a white man when she won care of her child subsequent to fleeing - she got one of the periods most popular figures. Her acclaimed Aint I a Woman? discourse is known in a few variations, since Sojourner Truth herself didn't record; everything duplicates of the discourse originate from used sources, best case scenario. It was conveyed at the Womens Convention in Akron, Ohio on May 29, 1851, and was first distributed in the Anti-Slavery Bugle on June 21, 1851. Certainties open life and comments contained numerous citations that have suffered all through time. Chosen Sojourner Truth Quotations What's more, aint I a woman?There is an extraordinary mix about shaded men getting their privileges, yet not a word about the hued ladies; and whenever hued men get their privileges, and not hued ladies theirs, you see the hued men will be aces over the ladies, and it will be similarly as terrible as it was previously. So I am for propping the thing up while things are blending; in such a case that we hold up till it is still, it will take an incredible while to make it go once more. Equivalent Rights Convention, New York, 1867It is the brain that makes the body.If the primary lady God at any point made was sufficiently able to flip around the world in solitude, these ladies together should have the option to turn it back, and hit the nail on the head side up once more! Furthermore, presently they is requesting to do it, the men better let them.Truth consumes error.Where did your Christ originate from? From God and a lady! Man had nothing to do with Him.Religion without mankind is he lpless human stuff. Two Versions, One Speech Facts most celebrated discourse, Aint I A Woman, was gone down through history in a distinctly unexpected variant in comparison to the one she initially conveyed. During the American Civil War, her comments recaptured ubiquity and was republished in 1863 by Frances Dana Barker Gage. This variant was converted into a cliché lingo of slaves from the South, though Truth herself was brought up in New York and communicated in Dutch as a first language. Gage additionally adorned Truths unique comments, overstating claims (for example, asserting that Truth had thirteen youngsters when the genuine Truth had five). Gages variant incorporates an encircling gadget portraying an unfriendly group prevailed upon by Truths practically wonderful discourse. It additionally differentiates the normal English spoken by onlookers with the substantial tongue of Gages form of Truth: Dat man ober dar state dat womin should be helped into carriages, and lifted ober trench, and to hab de best spot everywhar. No one eber encourages me into carriages, or ober mud-puddles, or gibs me any best spot! Furthermore, raising herself to her full stature, and her voice to a pitch like moving roars, she asked And insect I a lady? Take a gander at me! Take a gander at me! Take a gander at my arm! (what's more, she uncovered her correct arm to the shoulder, indicating her enormous strong force). I have furrowed, and planted, and assembled into horse shelters, and no man could head me! Also, subterranean insect I a lady? I could function so a lot and eat as much as possible get it - and bear de lash a well! Furthermore, insect I a lady? I have borne thirteen chilern, and seen em mos all auctions off to bondage, and when I shouted out with my moms misery, none yet Jesus heard me! What's more, insect I a woman?â â Interestingly, the first interpretation, recorded by Marius Robinson (who went to the show where Truth talked), portrays Truth as talking standard American English, without markers of a highlight or tongue. A similar entry peruses: I need to say a couple of words regarding this issue. I am a womans rights. I have as much muscle as possible, accomplish as much work as any man. I have furrowed and procured and husked and hacked and cut, and can any man accomplish more than that? I have heard much about the genders being equivalent. I can convey as much as possible, eat as far and away as well, in the event that I can get it. I am as solid as any man that is presently. Concerning insight, everything I can say is, if a lady have a 16 ounces, and a man a quart â⬠why cant she have her little 16 ounces full? You need not be reluctant to give us our privileges for dread we will take excessively, â⬠for we cannot take more than our pintll hold. The helpless men is by all accounts all in disarray, and dont comprehend what to do. Why youngsters, in the event that you have womans rights, offer it to her and you will feel good. You will have your own privileges, and they wont be so much difficulty. I cannot peruse, h owever I can hear. I have heard the Bible and have discovered that Eve made man sin. All things considered, if lady upset the world, do allow her to fix it side up once more. Sources History of Woman Suffrage, ed.à Elizabeth Cady Stanton,à Susan B. Anthony, andà Matilda Joslyn Gage, second ed., Rochester, NY: 1889.Mabee, Carleton, and Susan Mabee Newhouse.à Sojourner Truth: Slave, Prophet, Legend. NYU Press, 1995.
Saturday, August 22, 2020
Obama Surname Meaning and Origin â⬠Gorski Genealogy
Obama Surname Meaning and Origin â⬠Gorski Genealogy Obama is an old Kenyan family name, discovered most much of the time among the Luo, the third biggest ethnic gathering in Kenya. The surnameâ is accepted to be patronymic in starting point, which means relative of Obama. The given name Obama, thusly, got from the root wordâ obam, which means ââ¬Å"to lean or bend.â⬠â Conventional African given namesâ often mirror the conditions at the hour of the birth. Consequently, the given name Obama may mean a youngster brought into the world bowed, for example, with a slanted spine or appendages, or perhaps alludes to a breech birth. Obama is additionally a Japanese word meaning little sea shore. Family name Origin: African Family name Variations: OBAM, OBAMMA, OOBAMA, OBAMA, AOBAMA,à Where do People with the Surname Obama Live? WorldNames publicprofilerâ indicates thatâ individuals with the Obama last name are found in most noteworthy numbers in the nation of Japan, particularly in the Okinawa and Kyushu areas. Be that as it may, this site does exclude information from Africa. Forebears.co.uk demonstrates the most noteworthy dispersion of the Obama last name to be in Cameroon, with the most elevated thickness in Equatorial Guinea, where it is the tenth most regular family name. The name is next generally basic in Kenya, trailed by Spain and France. Acclaimed People with the Surname Obama Barack Hussein Obama - 44th leader of the United States Lineage Resources for the Surname Obama Family of Barack ObamaLearn about the profound African and American underlying foundations of Barack Obama. His African roots stretch back for ages in Kenya, while his American roots associate with Jefferson Davis. Obama Family Genealogy ForumSearch this famous parentage gathering for the Obama last name to discover other people who may be looking into your precursors, or post your own Obama family name inquiry. FamilySearch - OBAMA GenealogyAccess more than 35,000 million free authentic records and heredity connected family trees posted for the Obama last name and its minor departure from this free ancestry site facilitated by the Church of Jesus Christ of Latter-day Saints. RootsWeb Mailing List: Obama SurnameJoin, search or peruse this free mailing list committed to the conversation and sharing of data in regards to the Obama last name and varieties. DistantCousin.com - OBAMA Genealogy Family HistoryExplore free databases and ancestry joins for the last name Obama. - References: Surname Meanings Origins Cottle, Basil. Penguin Dictionary of Surnames. Baltimore: Penguin Books, 1967. Menk, Lars. A Dictionary of German Jewish Surnames. Bergenfield, NJ: Avotaynu, 2005. Beider, Alexander. A Dictionary of Jewish Surnames from Galicia. Bergenfield, NJ:à Avotaynu, 2004. Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. New York: Oxford University Press, 1989. Hanks, Patrick. Word reference of American Family Names. New York: Oxford University Press, 2003. Hoffman, William F. Clean Surnames: Origins and Meanings. Chicago:à Polish Genealogical Society, 1993. Rymut, Kazimierz. Nazwiska Polakow. Wroclaw: Zaklad Narodowy im. Ossolinskich - Wydawnictwo, 1991. Smith, Elsdon C. American Surnames. Baltimore: Genealogical Publishing Company, 1997. Back to Glossary of Surname Meanings Origins
Friday, August 21, 2020
Social Commentary in The Great Gatsby by F. Scott Fitzgerald :: free essay writer
The Great Gatsby:â Social Commentary On one level The Great Gatsby, by F. Scott Fitzgerald remarks on the indiscreet jollity and good wantonness of the period in which it was set. It contains multitudinous references to the contemporary scene. The wild luxury of Gatsby's gatherings, the shallowness and aimlessness of the visitors and the trace of Gatsby's contribution in wrongdoing all distinguish the period and the American setting. In any case, as a bit of social discourse The Great Gatsby likewise depicts the disappointment of the American dream, from the perspective that American political beliefs struggle with the genuine social conditions that exist. For while American majority rules system depends on the possibility of equity among individuals, actually social segregation despite everything exists and the divisions among the classes can't be survived. Myrtle's endeavor to break into the gathering to which the Buchanans have a place is destined with fall flat. Exploiting her vivacity, her enthusiastic nature, she looks to escape from her own class. She goes into an undertaking with Tom and takes on his method of living. In any case, she just becomes disgusting and degenerate like the rich. She disdains individuals from her own class and loses all feeling of ethical quality. What's more, for all her social aspiration, Myrtle never prevails in her endeavor to discover a spot for herself in Tom's group. With regards to an emergency, the rich stand together against all untouchables. Myrtle's condition, obviously, is a more fragile impression of Gatsby's progressively huge battle. While Myrtle's longing springs from social desire, Gatsby's is connected more to his optimism, his confidence in life's prospects. Without a doubt, his longing is additionally impacted by social contemplations; Daisy, who is rich and excellent, speaks to a lifestyle which is remote from Gatsby's and in this manner increasingly alluring in light of the fact that it is far off. Be that as it may, social cognizance is certifiably not an essential reason. It just coordinates and expands Gatsby's faith in life's prospects. Like Myrtle, Gatsby battles to fit himself into another social gathering, yet his endeavor is progressively dire in light of the fact that his entire confidence in life is associated with it. Disappointment, hence, is progressively horrible for him. His entire vocation, his trust in himself and in life is completely broken when he neglects to win Daisy. His demise when it comes is practically inconsequential, for, with the breakdown of his fantasy, Gatsby is as of now profoundly dead. As social parody, The Great Gatsby is additionally a remark on moral debauchery in modem American culture.
Monday, June 8, 2020
Study Behind The Fall Of Lehman Brothers Finance Essay - Free Essay Example
Introduction Lehman Brothers, the Americas fourth-largest investment bank, declared the largest bankruptcy in the United States history on 15 September 2008. The fall of Lehman Brothers rattled the global market and led to a great drop in the United States stock market the day after the announcement and ultimately, the financial tsunami. Lehman Brothers had successfully survived many economic crises, like railroad bankruptcies of the 1800s, the Great Depression in the 1930s and the collapse of Long-Term Capital Management in the 1900s in its 158 years of history. So what made it collapsed? Reasons of the Bankruptcy Low Liquidity The basic reason for Lehman Brothers bankruptcy was the lack of liquidity. Lehman Brothers had total debts of US$613 billion against total assets of US$639 billion when it bankrupted. Its total assets were seemingly enough to cover the debts, however the liquidity pool was far below from the total. Few days before the filing of the bankruptcy, it publicly reported a US$41 billion liquidity pool but with a significant portion which was difficult to monetize or illiquid. For example, substantial amounts of cash and securities which were placed as deposits with various banks for its usual clearing business and had become actual pledges were included in the pool to achieve and report a better liquidity and maintain the market confidence. Lehman Brothers actual liquidity pool contained less than US$2 billion of readily monetizable assets. The lack of liquidity made it impossible to repay the short term debts and go bankruptcy without choice. High Leverage Lehman B rothers bankruptcy was also a result of its high-risk and aggressive leverage policy. It usually had a leverage of more than 30 to 1 (i.e. US$3.30 of equity for every US$100 loans) while commercial banks are regulated to leverage its equity no more than 15 to 1. When it bankrupted, the leverage ratio was slightly reduced to approximately 24 with a capital of around US$26 billion and the total liabilities of more than US$600 billion. Its high debt-to-equity ratio implied how seriously it relied on the use of debt to supplement investments. Issuing bonds can finance the long term investments. However, for a large part, Lehman Brothers funded itself through the short term repo markets and borrowed money in the markets to be able to operate daily businesses. Lehman Brothers leverage policy put itself at high risk of instant shortage of funds. When the repo markets lose confidence in Lehman Brothers and refused to lend, Lehman Brothers would fail to repay the previous debts and fund its daily operations. It became the real situation of Lehman Brothers when it went bankruptcy. Confidence in Lehman Brothers was eroding following the sub-prime residential mortgage crisis in 2007 and the near collapse of Bear Stearns in early 2008. It was widely considered to be the next bank which might fall. Huge Losses In addition to the liquidity and leverage problems, the huge losses resulting from the sub-prime residential mortgage crisis also played an important role in Lehman Brothers bankruptcy. For a number of years prior to the crisis, low interest rates and large inflows of foreign funds created easy credit conditions in the United States. Easy credit encouraged the demand for housing, which drove house prices higher. With a belief in long term trend of rising housing prices, subprime and adjustable-rate mortgages became more popular. However, when the adjustable-rate mortgages began to reset at higher rates and the housing market started to decline after the peak, refinancing became more difficult and mortgage delinquencies and foreclosures rose dramatically. Lehman Brothers held on to large positions in subprime and lower-rated mortgage-backed securities. Huge accumulated losses of approximately US$60 billion with a combination of write-downs on assets, sales of assets at losses and losses on hedges were resulted from the continuing mortgage delinquencies and foreclosures. The market generally believed that the reported losses might be underestimated and further provisions had to be made for the depreciation of the value of the mortgage-linked assets. The uncertainties discouraged potential investors to take over Lehman Brothers and Lehman Brothers could only go bankrupt. Belief in Accounting The bankruptcy of Lehman Brothers shocked the market. Few months before the bankruptcy when it reported a quarterly loss, it was still trying to cushion the bad news by trumpeting its strong liquidity position and the decline in its leverage ratio. Neither its quarterly reports nor annual reports mentioned the risk of being bankrupt though it finally did. The general public believed that Lehman Brothers did not truly present its financial status in its financial statements and such belief was recently supported by a report of the causes of the bankruptcy made by a court-appointed examiner. It was discovered that Lehman Brothers made use of an accounting device called Repo 105 to paint a misleading picture of its financial condition. Lehman Brothers entered repurchase (repo) agreements at the end of a financial quarter to raise cash by collateralizing assets with an obligation to repurchase them at a small premium the day or several days after the year-end. The cash raised was th en used to pay down the debt. By nature, it was a short term financing and had no effect on the overall leverage. However, Lehman Brothers took the advantage of an accounting rule called SFAS140 and recorded the transactions as sales of assets. The collateralized assets were taken away from the balance sheet and the obligation to buy back the assets was not shown either. Such way of treatment helped Lehman Brothers to reduce the balance sheet and report a better leverage at the quarter-end. With limited access to Lehman Brothers financial information, investors were definitely misled by this material window dressing action. Lehman Brothers, apparently, was not moral to its investors, so as Lehman Brothers auditor, Ernst Young, who was supposed to give a true and fair view on its accounting and disclose anything material to investors. The accounting gimmick put the trustworthiness of accounting in doubt. And what the Financial Accounting Standards Board did to save the banks a nd financial systems from the crisis made people further question the role of accounting. The Board changed the accounting rules to allow the banks close to bankruptcy to report high profits even though their financial position remained unhealthy in reality. Accounting is a means to provide quantitative financial information that helps users in making better business decisions. It provides a fairly good account of the past economic activities of company and a picture of the present and future. It tells the performance and earning power as well as the financial position in terms of resources availability (assets) and obligations (liabilities) of a company. It provides reliable financial information, however it has its limitations. It does not provide non-financial information such as behavioral and socio-economic which may influence the decision-making. To conclude, we could believe in accounting but we should not rely on accounting without taking other information in consideratio n when making a decision.
Sunday, May 17, 2020
Communication Is An Essential Skill For Effective Leadership
Communication is an essential skill for effective leadership. It is a skill that many leaders possess but might not know how to effectively use in the workplace. They may not be skilled in dealing with a diverse group of employees in terms of age, and they might not be diverse in their own style of communication. Leaders might even need to possess different skills to be effective global leaders which would require a vast knowledge into different cultures and their communication styles. It can seem daunting to think about all the skills required to be an effective leader but it all has to do with the way you communicate and move your team. In the case of Ben Williams, the CEO of a public relations firm in our case study, he is lacking diversity in his communication skills. I like that he has recognized that itââ¬â¢s not only his team to blame, but his lack of appropriate leadership that has slowed progression in his firm. I think Williams would benefit from taking a course in effec tive leadership communication skills. He could even just broaden his knowledge by doing some research on the subject. In this case I have done the research and can provide examples of how he can better the communication from the top down and be a better leader. There is a new idea roaming around in leadership that doesnââ¬â¢t necessarily correlate with what traditional leadership is known for, itââ¬â¢s the idea of transformational leadership. Transformational leadership, as described by (Gandolfi, F.,Show MoreRelatedThe National Communication Association ( 2015 )767 Words à |à 4 PagesThe National Communication Association (2015) describes communication as a distinct discipline that includes an inquiry by social scientists, humanists, and critical and cultural studies scholars. Furthermore, the presentation of communication may appear in several forms such as textbooks, electronic publication, and academic journals. Also, understanding of how one communicates is continuall y expanding. The representation of the collaborative and ongoing message between individuals, an individualRead MoreCommunication Is A Part Of Everyday Life Essay1383 Words à |à 6 Pages Communication and Leadership Melissa Stevens ORG 300-5 Applying Leadership Principles Dr. Barbara-Leigh Tonelli September 29, 2016 Communication is a part of everyday life. Not only is it present in our personal lives, but in the workplace as well. Communication is an essential skill that we cannot avoid, and should be perfected as a goal in improving your leadership efficiency. When in a leadership role, the leader must influence others effectively. Being anRead MoreLack Of Strong Communication Skills1533 Words à |à 7 Pages Strong communication skills are necessary in order to coordinate daily operations which may require multiple people participating in the care of a patient. 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It is important that I ensureRead MoreDiploma Assessment Cover Sheet Letter1448 Words à |à 6 Pages Importance of effective communications in business leadership Importance of Effective Communications in Business Table of Contents Executive Summary Introduction Effective Communication in Management Requires Great Speaking Skills Coaching and Keeping the Information Flowing Conflict Resolving Effective Communication in Entrepreneurship Helps in Sorting Logical Point in Sequences Communication Between Business Owner and Consumer Should be Fluid Communication in Business DevelopmentRead MoreLeadership Style And Effective Communication Essay1253 Words à |à 6 PagesLeadership Style and Effective Communication in the Workplace Introduction Blanchard, Hersey Johnson (2015) introduced the concepts pertaining to leadership styles, self-awareness in Chapter 11, and effective communication in Chapter 12. The two main ideas that will be taken away from the lesson review involve the use of feedback, and active listening, which helps in essential communication within the organization and in oneââ¬â¢s daily life. When it comes to choosing the right style of leadershipRead MoreLeadership Skills For An Event Planner1267 Words à |à 6 PagesIn the third place, it is not enough to have skills on seeking potential opportunities and risks, but also to develop skills on planning resources effectively. Once to become an event planner, it is serious to involve leadership skill. In the process of apply leadership skill, it could influence the thoughts, attitudes and behaviours of others, and also help the team to recognise what events might achieve (Mills, 2005). In reality, individual in the team see things in different ways an d apply towardRead MoreThe Future Of The Healthcare Delivery System1443 Words à |à 6 Pagesdelivery the nursing profession needs to look at ways to expand nursing knowledge. There is now greater focus on health promotion, illness prevention as well as how to handle high acuity, chronic disease management across the care continuum in a cost effective manner (AACN 2011). The educational levels required for nurses have been long debated. The Tri-Council for Nursing has proclaimed that without a more educated workforce the nationââ¬â¢s health could be at risk. The American Organization of Nurse ExecutivesRead MoreLeadership : A Nurse Manager Of The Telemetry Floor At The Hospital1413 Words à |à 6 PagesIntroduction Leadership is an important part of almost all profession. It is no surprise that the role of nursing profession evolving, with that evolution, leadership is becoming more and more important. Leadership establishes an environment that foster personal and professional growth. Nursing is a profession that put huge emphasis on leadership skills. Leadership is such an essential part of our health care system, which can greatly impact the quality, accessibility and affordability of healthRead MoreImpact Of The Affordable Care Act ( Aca ) On The Healthcare Industry874 Words à |à 4 Pagesleaders must adapt quickly and assist new leaders to develop the skills necessary to envision and evaluate new healthcare delivery systems. According to Chism (2009), the roles of the doctor of nursing practice (DNP) prepared nurse graduates may be incorporated to meet the transformation of todayââ¬â¢s contemporary healthcare. After reading the assigned material, I gained confidence that the DNP pro gram will prepare me for eligible leadership roles within the healthcare industry. As a Doctorate of Nursing
Wednesday, May 6, 2020
Emerson and Thoreau - 791 Words
An influential literary movement in the nineteenth century, transcendentalism placed an emphasis on the wonder of nature and its deep connection to the divine. As the two most prominent figures in the transcendentalist movement, Ralph Waldo Emerson and Henry David Thoreau whole-heartedly embraced these principles. In their essays ââ¬Å"Self-Relianceâ⬠and ââ¬Å"Civil Disobedienceâ⬠, Emerson and Thoreau, respectively, argue for individuality and personal expression in different manners. In ââ¬Å"Self-Relianceâ⬠, Emerson calls for individuals to speak their minds and resist societal conformity, while in ââ¬Å"Civil Disobedienceâ⬠Thoreau urged Americans to publicly state their opinions in order to improve their own government. Both Thoreau and Emersonâ⬠¦show more contentâ⬠¦Emerson and Thoreau argue that only through self-reliance and civil disobedience can society and government be saved from corruption and incompetence. A key difference between the philosophies of Emerson and Thoreau as articulated in ââ¬Å"Self-Relianceâ⬠and ââ¬Å"Civil Disobedienceâ⬠is their vision of how individuals should shape society and government. Emerson believes that one should only follow his own conscience and intellect not the opinions of the crowd. Emerson argues that it is not only possible to successfully defy the common practices and beliefs of society, but that ââ¬Å"to be great is to be misunderstoodâ⬠(Emerson 367). However, Thoreau believes that in a democracy the voice of the people as whole should be followed. Thoreau desires a ââ¬Å"better governmentâ⬠, not anarchy devoid of the law where every individual follows his own set of rules (Thoreau 381). Although assuredly in favor of individuality, Thoreau recognizes that a democracy requires public consensus and popular support. While Emerson and Thoreau certainly have difference of opinions, they recognize the need for public discussion and discourse. Emerson declares ââ¬Å"a foolish consistencyâ⬠to be ââ¬Å"the hobgoblin of little mindsâ⬠(Emerson 367). This is shown in their essays ââ¬Å"Self-Relianceâ⬠and ââ¬Å"Civil Disobedienceâ⬠in which they support individuality and personal expression. Despite their contrasting views of society and government, the two mostShow MoreRelatedEmerson and Thoreau831 Words à |à 4 Pagestaken from Thoreau#8217;s quote, #8220;If a man does not keep pace with his companions, perhaps it is because he hears a different drummer.#8221; Ralph Waldo Emerson and Henry David Thoreau changed our lives. How? Well, the answer is not so simple as the statement. To understand fully how they affected our lives, we have to understand the philosophy of Emerson and Thoreau, and the relationship between the two. So let#8217;s begin with the relationship between Emerson and Thoreau. 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Transcendentalists, mainly led by Emerson and Thoreau, who were the literary leaders of that time, introduced a new way of thinking that implored the world around them to get in touch with their core and their sense of right an d wrong. These writers, creators, doers, and thinkers knew where theyRead MoreRalph Waldo Emerson And Thoreau975 Words à |à 4 Pagesreason. A following of the heart rather than the mind. Also the setting apart from society. There are two who comes to mind; Thoreau and Emerson. Where Emerson and Thoreau were clear examples of Bright Romanticism exemplified by the inclusion of nature, a positive view of mankind, and a poetic style that broke traditional method. Ralph Waldo Emerson exemplified him being a clear examples of Bright Romanticism with his first inclusion of nature. An excerpt talking about theRead More Emerson and Thoreau Represent American Identity1511 Words à |à 7 PagesCompare and contrast the way in which Emerson and Thoreau represent American Identity. ââ¬Å"Identity means who a person is, or the qualities of a person or group which make them different from others,â⬠(Cambridge Advanced Learnerââ¬â¢s Dictionary, Third Edition). Every individual, group and country has their own identity which makes them different from others and it shows uniqueness of oneself. Reaction against the existing philosophy takes place when there is conflict in interest amongst the philosophers
Marketing Plan for Convince Store
Question: Describe about the Marketing Plan for Convince Store. Answer: Executive Summary Social media is a platform where people meet and interact on an online basis. Most of the customers who operate in convince store in most cases meet with business operators through this platform. This platform is therefore vital for the purpose of conducting business since it offers everyone with an equal chance of doing business. Customers are also able to choose effective goods and services that will satisfy their needs. Brief Overview Our business store offers convince products like petrol, coffee, sandwiches, cigarettes among other useful products. It is our aim that the management plan that we are developing will positively influence our business. This plan is meant to utilize social media platforms such as face book, LinkedIn and Foursquare to connect to customers of different ages and direct them on how to locate the store and access products for the well being of the store. Social Media Presence The presence of social media has led to immense growth in interaction between business owners and potential customers who are online. This is because; it allows consumers to voice their concerns on goods and services. Our convince store is currently owning a face book account with one thousand six hundred followers and likes respectively. Even with the relatively huge following from the subject platform, we have not done well in our output sales. We therefore have to go back to the drawing board and reanalyse our social media presence and fully explore it in order have more customers visiting our store. Social media is used by people globally hence proper choosing of social media platforms will steer the business further (Algesheimer, Utpal, Andreas, 2005). Goals This marketing plan is meant to help realize three specific objectives. To realize a fifty percent profit increase after 6 months. To achieve fifty percent growth in daily customers. To a introduce customer feedback means. Strategies The achievement of the above aims will anchor on the following strategies. We will partner with social media managers like linked it to allow us advertise on their platforms. Secondly, the adverts for each social medium platform will be tailored for specific age groups associated with them. For instance, cigarette will not be advertised in social media associated with many young people. Thirdly, there will be frequent meetings to discuss database trends of customers visiting convince store. Poll results will be analysed during meetings. Appropriate changes will be effected in a timely fashion. Lastly, competent staff will be recruited to attend to different age groups. Our staff will engage in trainings periodically. Target market Products such as coffee, sandwiches, petrol and cigarettes sold in our convince store are consumed by virtually everybody. Retention of consumers requires special treats. Customers have a unique persona which must be taken into account at all times. Customers only buy foodstuff whose hygiene they are sure of. We will therefore heighten the hygiene in the store and its environs. Picture reflecting a clean environment in and out of the store will be on the social media platforms for attraction. Some consumer items such as cigarettes need privacy. The social media platform will stress on this area by showing the private sections where people can smoke. It will also provide a platform for shy customers to order for items like cigarettes so that they find them readily packed. Further, customers do not want to miss the items they are looking for. The social media platforms will therefore be used to promptly update customers on the day to day changes in the menu and general availability of the items in the store. We are confident that if we explore these options adequately; we will be positioned at a better place in terms of business ranking. Tools Several customers will be reached in different parts of the world. Videos, pictures and small maps will be used to access the audience. This will help in growing the business brand and improving the image in various social media platforms listed in the subsequent section. Implementation Implementation of the marketing strategy using the platforms will factor in the 8Cs of social media. Conversation will be highly increased between customers and stores management. Customers will be informed of the items, their quality and prices. They will be allowed to comment, ask questions and book for items. Community of customers will be created through the platforms. This community will have people from every part of the world. They will be encouraged to discuss our products based on their experiences of the same. This will create a sense of belonging and help in keeping customers. Connections between store and customers will be promoted. Should the connection work, then we are sure of customers increase since our customers will assist us in bringing more on board. This will also go hand in hand with quality of our products and services. Customers who invite others will be rewarded. We will develop a unique taste for our products like sandwiches and a special way of handling customers which encourages consumption. We will use the subject platform to create channels from which customers will get updates on our products. They will also get pictures and videos on our products and general outlook of our store. In the platforms there are always some constraints especially regarding time and groups to belong to. We will create platforms that targets specific age groups. Customers will not be heaped into one platform. The content given on the platforms will be tailored for different personas. For example the platform that targets youths will have videos, pictures and a language that resonates well with them. On the other hand, the platform that targets elderly professionals will equally have content that fits them. Lastly, counting will be ensured. We will develop ways of analysing how many people are joining the store. We will have a few questions to our customers; for instance, we will ask them on when and how they knew about the store (Kincy, 2011). This will help us know on the impact that our store bears. Platform-Specific Tactics and Tools Face book Already we own a face book account with many followers and likes. However, the challenge of converting this group into real customers remains. This platform is very popular amongst youths of between 18-29 years. We therefore have to dedicate this platform to youths by posting videos, photos, and messages in a manner that excites the youths. This will take into account their likes and dislikes. Youths love being assured of meeting other youths. We will therefore advertise on how we have a store extension where youthful people can sit and listen to current music and watch videos. This will make many youths to come to the place as a joint after school (Hanna, Rohm, Crittenden, 2011; Zhang, Jansen, Chowdhury, 2011). LinkedIn This is also another social media platform that is growing fast especially among business people. It is popular among people who fall in the ages 30-64 years and usually college graduates with good income. This platform will be used specifically for this group. They will be informed of the cool sections where they can hold small business or professional talks as they consume our products (Saravanakumar, Suganthalakshmi, 2012; Garrett, 2005). Foursquare This is mobile app that enables a user to carry local search-and-discovery and give the search-results for its users. Customers will be directed will be directed on where to find convince store (Ante, 2010; Seamy, Pintara, 2012). Content Development The content will consider the targeted groups. Videos and pictures will be tailored for youths or elderly people. Experts on what is trending among the youths, the language they prefer will be consulted. This will attract them and expand the customer base. Monitoring Several methods will be utilised to monitor if the strategies in place are working and the areas that need improvements. We will conduct surveys after every six months. Secondly, online polls will be carried out after emery three months. Thirdly, an online platform placed at a strategic point where customers leaving the shop will tick yes/no after being served. All these will help us gather information on the customers level of satisfaction and areas where they feel the business should improve. The questions will be raised in the surveys and online polls will covers areas such as customer-staff relations, quality of the products, the quality and quantity of meals in comparison to the price attached to them and the hygiene or cleanliness of the store. Customers will also be asked to comment freely on what they like/dislike about the store and any possible changes they would prefer. A clear database of the number customers visiting and the products they purchase will be kept on a daily basis. Apart from the detailed information provided above, the diagram below explains on other strategies that we will use to ensure that our marketing plan works and can also be used in the implementation of our store business (www.curata.com). The diagram is divided into a number of sections that show strategies of different level. That is corporate strategy, marketing strategy and finally content strategy. All these strategies are vital for the implementation process. According to the diagram, the implementation stage of the subject store business requires all the marketing themes brought together. The pillars on the other hand show the end results or the business output as a result of the implementation in question. The three strategies in the diagram can also be sum up for the purpose of one cooperate objective as shown in the diagram. That is what our business store lays focus on. The subject objective in respect to our business has got aims of a number of marketing themes which in the end brings our intended result. The end result is represented by the pillars as mentioned. The pillars show how the strategies in the implementation stage have been used to create the business output. References Algesheimer, R., Utpal, M., Andreas, H. (2005).The Social Influence of Brand Community: Evidence from European Car Clubs. Journal of Marketing, 69, 19-34. Zhang, M., Jansen, J., Chowdhury, A. (2011) Influence of Business Engagement in Online Word-of-mouth Communication on Twitter: A Path Analysis.Electronic Markets.The International Journal on Networked Business, 21, 161-175. Kincy, J. (2011). "Advertising and social media".ABA Bank Marketing, 43, 40-42. Seamy, B., Pintara, J. (2012)."From an SEO standpoint do Ezinearticles still work?".Warrior Forum.Internet Warriors.Retrieved 17 August 2016. Saravanakumar, M., Suganthalakshmi, T. (2012)."Social Media Marketing".Life Science Journal, 9, 1-9. Ante, E. (2010)."Foursquare Locates New Funds to Expand". The Wall Street Journal. Garrett, J. (2005). "An Interview with Flickr's Eric Costello".Adaptive Path.Retrieved 2016-08-17. Hanna, R., Rohm, A., Crittenden, V. (2011). "We're all connected: The power of the social media ecosystem". Business Horizons, 54, 265273.
Monday, April 20, 2020
Written Essay About A Separate Peace Example For Students
Written Essay About A Separate Peace A Separate Peace: by John KnowlesDuring World War II in the struggle for peace among nations comes a smaller, but still significant struggle, in a prep school boy becoming a man and waking up to reality. In the book A Separate Peace, the author John Knowles, creates the image of two sixteen-year old boys struggling to keep what little sense of peace they know, even though there is a war going on all around them.Gene Forrester, the narrator of the story also struggles with an inner conflict of his secret resentment of his best friend Phineas (Finny). Phineas struggles with the disbelief that he can never be of any use to the war efforts with a busted leg. Gene Forrester, the main character in the book, returns to his old prep school-Devon- that he attended some fifteen years earlier. While there he remembers the incident that changed his life. In the summer of 1942, Gene and his friends stayed at their prep school for the summer session. His best friend in those days was a boy named Phineas, or Finny. During that time World War II was going on and the sixteen-year old boys were trying to preserve the peace in their lives, before they would be old enough to be drafted into the war-just one year later. One day Finny, the best athlete in the school, came up with the crazy idea to jump out of a tree into a river. All of the seventeen-year olds had accomplished this task because it was a mandatory test for the war. We will write a custom essay on Written About A Separate Peace specifically for you for only $16.38 $13.9/page Order now Phineas, naturally was the first sixteen-year old to conquer this feat; so Gene was the second. None of the other boys ever tried the jump. After a while the two made it an almost day-to-day activity. The two boys were a lot alike, but Gene had this underlying resentment of Finny and he felt that Finny was deliberately trying to make him do badly in school because he was constantly dragging Gene along with him to go jump out of the tree. One time Finny decided that he and Gene should do a double jump, since that had never been done before. While up on the limb, Finny is the further out then Gene, and Gene gets this sudden impulse to shake the limb, which sends Finny plummeting into the shallow part of the river, breaking his leg. After the accident, Finny could never play any sports again; merely being able to walk is a blessing. For the duration of the summer session and for part of the regular session, Finny remains at his home to heal his leg. During that time, Gene goes and visits him and confesses to shaking the branch so Finny would loose his balance and fall. Finny does not believe a word of this disturbing revelation and sends Gene away. When Finny does return to Devon, he never brings up Genes off-the-wall confession. Months pass and suddenly the accident is brought up again by a boy named Brinker who believes that there is more to the story than what is being said. (No one else in the school new for a fact that Gene shook the branch on purpose to make Finny fall, they just had empty accusations.) So Brinker set up a sort-of mock court one night and took Gene and Finny there. Finny was seated in the middle of the Assembly Hall and asked to tell what happened. Since Genes confession, Finny refuses to believe it is true and imagines that Gene wasnt even in the tree with him, therefore, he would not be able to place Gene as the guilty one. .u4595c62414320ac00610fd233ac0e415 , .u4595c62414320ac00610fd233ac0e415 .postImageUrl , .u4595c62414320ac00610fd233ac0e415 .centered-text-area { min-height: 80px; position: relative; } .u4595c62414320ac00610fd233ac0e415 , .u4595c62414320ac00610fd233ac0e415:hover , .u4595c62414320ac00610fd233ac0e415:visited , .u4595c62414320ac00610fd233ac0e415:active { border:0!important; } .u4595c62414320ac00610fd233ac0e415 .clearfix:after { content: ""; display: table; clear: both; } .u4595c62414320ac00610fd233ac0e415 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4595c62414320ac00610fd233ac0e415:active , .u4595c62414320ac00610fd233ac0e415:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4595c62414320ac00610fd233ac0e415 .centered-text-area { width: 100%; position: relative ; } .u4595c62414320ac00610fd233ac0e415 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4595c62414320ac00610fd233ac0e415 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4595c62414320ac00610fd233ac0e415 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4595c62414320ac00610fd233ac0e415:hover .ctaButton { background-color: #34495E!important; } .u4595c62414320ac00610fd233ac0e415 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4595c62414320ac00610fd233ac0e415 .u4595c62414320ac00610fd233ac0e415-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4595c62414320ac00610fd233ac0e415:after { content: ""; display: block; clear: both; } READ: Carpe Diem: The Golden Chance Essay As the story unravels of what really happens, Finny gets fed up and leaves the building saying, I just dont care. Never mind. And then all the boys hear him fall down a flight of stairs, re-breaking his leg. This time though, Finny isnt so lucky and while the doctor is setting the break, some of the bone marrow gets into his bloodstream and immediately stops his heart. When Gene hears of this he does not cry, nor does he ever cry over Finnys death, because when Finny died it was like he died with Finny. At the end of the school year, Gene enlists in the war and joined the Navy. He never killed anyone, though, Because my war ended before I ever put on a uniform; I was on active duty all my time at school; I killed my enemy there. Finny was his enemy, not because of something he did to Gene, just because Gene made it that way in his imagination. The central character and narrator of the book, Gene Forrester, goes though a dramatic change. Throughout most of the book Gene is living in a world of resentment that revolves around Finny. After Finnys accident, Gene realizes that Finny was never trying to make Gene do badly in school. This makes Gene feel guilty about shaking the branch and he vows to be there for Finny because he realizes that Fin needs him. At this point Gene is becoming a man by taking responsibility for his actions and trying to do something about it. He still hasnt woken up to reality yet, because he believes that there really isnt a war going on. All this time though there was a more important war going on between Gene and his own disillusions. He let himself believe that there wasnt really a war going on because Finny was always saying things like that. The only reason Finny was saying those things was because he had a busted leg and couldnt contribute to any of the war efforts himself. He wrote to every group that was associated to the war and fighting for the peace, but he always got the same reply saying that they had no use of a person with a crippled leg. Gene finally wakes up to reality when Finny dies. He realizes the way of life that he was living while a Devon, and the type of person that he had become. After Finny died though, Gene discovers that he created a war between himself and Finny that never existed. The author gets his point across and does a very good job at it. The book was very interesting and enlightening. It makes the reader think about their friendships and their life in general. People should not let little things rule their lives. Underlying resentment could build up to something very dangerous and destructive. The reader also learns from this book that there is a big world out there and one needs to become mature enough to fulfill their adulthood duties. The author lastly shows that everyone is fighting their own personal war, but how someone handles it is based on their maturity and their knowledge of knowing the difference between imagination and reality.
Sunday, March 15, 2020
History of Literary Modernism in 19th Century
History of Literary Modernism in 19th Century The radical shift in the aesthetic value as well as the cultural sensibilities of the works of literature of the early 20th century is what people regard to as literary modernism. This shift altered the originally ordered, seemingly stable and meaningful worldview perceived in the 19th century realism.Advertising We will write a custom essay sample on History of Literary Modernism in 19th Century specifically for you for only $16.05 $11/page Learn More For instance, the famous quotation from Walt Whitmanââ¬â¢s ââ¬ËLeaves of Grassââ¬â¢, ââ¬Å"I sound my barbaric yawp over the roofs of the worldâ⬠started the modernist shift in American literature. In its manner of distorting the realism upheld by many Victorian writers, the poem as well as other later works of modernists works by introducing a new way of thinking in the discipline of literature. Walt Whitman faced a good share of criticism from people who deemed his poetry untranslatable and am biguous. Literary modernism as evident in the works of most modernists such as Willa Cather displays a number of similar characteristics. These include a variety of features such as the rejection of history and the need to focus on a complex modern life. For instance, in Robert Frostââ¬â¢s ââ¬Å"Mending wallâ⬠, the poem is a contrast between the traditional and the modern. The neighbor bases his motive to build a fencing wall and alienate himself on a proverb that his father told him ââ¬Å"a good fence makes a good neighborâ⬠(Frost line 10). There is an obvious shift, which results into ambiguity. Modernists seem to go against what the realists upheld in that as displayed in most of their literary works they break what people viewed as taboo. It is however important to note that modernism is formed of a conglomeration of other literary movements in that they borrowed from each one of them. For instance, they took the allusiveness upheld by the symbolists as seen in t he interest they show in rare field mental states. They also took from realism the urban setting of the works and the desire to go against the set conventions. As seen in the ââ¬Å"Red Wheelbarrowâ⬠by William Carlos Williams, the original formality and conventions in writing poetry take a quick turn and there are no limitations in the writing of poems (Williams 1-6). Modernism in literature upholds the fact that there cannot be an absolute interpretation of meanings in texts. In this sense, the reality portrayed in the texts is subject to the interpretations of the readers. This stands out in works such as Eliotââ¬â¢s ââ¬Å"The Love song of Albert Prufrockâ⬠where the character of Prufrock is contradictory and his source of fear is not clear (Eliot 10).Advertising Looking for essay on literature languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More Modernists inherit the narcissistic view of the artist upheld b y the romanticists. Most of the literary works by the modernists therefore dissolve the limitations of time and space therefore retreating into irrationalism and hallucinations. This distorts the understanding of the works considering how the writers do it intentionally. For instance, this is evident in ââ¬Å"Mr. Floodââ¬â¢s Partyâ⬠where Eben talks alone and imagines having company while he does not ââ¬Å"Well, Mr. Flood, since you propose it, I believe I will. (Robinson lines 14-15). Modernity in literature having been inspired greatly by the experiences during World War I displays a lot of disillusionment in the works of the modernist writers. These works emphasize on the valorization of a despairing character that is not certain about the future (Robinson 30). To conclude the discussion about modernism in literature, it is therefore important to mention some of the perceivable consequences of the literary movement as evident in Willa Catherââ¬â¢s book ââ¬Å"Demeubl eâ⬠with regard to the criticism it received. These include the perceivable ambiguity in the works of the modernists, fragmentation and experimentation with the aesthetics of literary works (Cather 45). This involves the distortion of the conventions such as the replacement of the linear plot with the complex plot. These changes made literary texts to be perceived in numerous perspectives and interpreted in more than one way. Cather, Willa. Demeuble. New York: Dutton Juvenile, 1997. Eliot, Tony. The love song of Albert Prufrock: An Anthology of Modern Poetry. London: Oxford University Press, 1990. Frost, Robert. Mending Wall: Modern Poetics and the Landscapes of Self. New York: Duke University Press, 1975.Advertising We will write a custom essay sample on History of Literary Modernism in 19th Century specifically for you for only $16.05 $11/page Learn More Robinson, Arlington. Mr. Floodââ¬â¢s Party: Poems by Arlington. New York: Penguin Books, 1972 . Williams, Carlos. The Red Wheelbarrow: Anthology of Modern Poetry. London: Oxford University Press, 1990.
Friday, February 28, 2020
Whitney Museum of American Art Essay Example | Topics and Well Written Essays - 2250 words
Whitney Museum of American Art - Essay Example creasingly understood that the context of the museum setting and the principles upon which it is built must be known in order to understand the potential approach taken. This knowledge can be gained in a variety of ways such as multiple visits over a period of time through which a ââ¬Ëfeelââ¬â¢ for the museum and its philosophical approach might be developed. More practical means of discerning the particular approach a museum has adopted may include discovering the history of the museum, the distinguishing characteristics of it, the philosophies of the people who helped to build the museum to its present incarnation and an understanding of the people who govern, to some degree, the museumââ¬â¢s direction ââ¬â the board of directors and donors. Therefore, before looking into the way the Whitney Museum of American Art treats its patrons through member benefits or the type of exhibitions they present, it is helpful to investigate some of these more practical conceptions of history, uniqueness, foundational principles and current influences. This museum was founded in 1931 based largely around the American art objects either previously collected by the museumââ¬â¢s founder Gertrude Vanderbilt Whitney or purchased specifically for the museum by Mrs. Whitney. The original collection featured 700 paintings, sculptures and other art objects. Operating on a relatively tight budget, the museum quickly established a custom of purchasing works from living artists who were on the cusp of making themselves known in the general art world. These artists were often discovered through regularly scheduled exhibitions that showcased recent American art. Inspired pieces were often acquired through these exhibitions as well as future works by these grateful artists. Although these exhibits started as annual events, as soon as the museum could afford expansion, the events were scheduled biennially instead, a custom the museum continues to practice today. According to the museumââ¬â¢s
Wednesday, February 12, 2020
Law Enforcement and E-Government Transnational Issues Research Paper - 1
Law Enforcement and E-Government Transnational Issues - Research Paper Example Moreover, the paper will discuss the methods of government intervention while dealing with cyber threats, especially with regard to the laws that the government has set up. In addition, the paper will discuss the impacts of government regulation on national security. #1 The private industry is vital in the provision of national security, in the United States. This is because the private sector is involved in the development of advanced security systems. Companies in the private sector are engaged in the research and development of security mechanisms, as well as gadgets that help in improving the countryââ¬â¢s security. The National Security Agencies rely on information from the private sector to develop the security mechanisms in the country. The knowledge acquired from the research conducted is used as the basis for enhancing the countryââ¬â¢s security. In this regard, the government has an obligation to tell the private sector what they can set up and improve their cybersecu rity (Theohary, 2010). There are several ways, which the government can use in order to tell the private sector how to improve their cybersecurity. One of the ways in which the government can justify such an action is through introducing trusted internet connections, which will benefit all stakeholders in the private sector. ... Through the use of this approach, cyber threats are reduced since the government will monitor the flow of information, as well as the messages exchanged via the internet (Theohary, 2010). The government can also justify involvement in issues that relate to cybersecurity is through regulation of the information market. Market regulation plays a crucial role since it reduces the vulnerabilities, and the threats caused by market failure. The government should guide the private sector on how they should set up their cybersecurity since when the private sector is left alone to implement such provisions; competition in the market may result to poor quality services. The government should regulate how the private sector sets up cybersecurity in order to ensure that there is adherence to the set standards. Government intervention is always crucial since the private sector cannot follow standards if they are left alone to implement cybersecurity (Powner, 2010). There tends to be certain socio -political reasons and motivations, which precipitate the government to take part in cybersecurity. The most fundamental reason why the government takes part is because of the threat posed by terrorism. Since the September 11 attacks, the United States government has strived to ensure that all sectors are protected against terrorism. Terrorism is an issue of concern in the United States. The department of homeland security strives to ensure that all threats posed by terrorism are prevented. On this regard, therefore, the government intervenes in ensuring that the private sector does not become vulnerable to threats of terrorism. The other socio-political reason for the intervention of the government
Friday, January 31, 2020
The Reason of Enlightenment Essay Example for Free
The Reason of Enlightenment Essay Society today is in a paradox. Everything is infected with sameness and repetition. Every sensual experience of the individual is subjected to standardization. Acceptance is the key in success as the capitalist mode of production continually influences behaviour of the individual as well as society as a whole. The capitalist mode of production becomes a powerful tool in manipulating the masses as well as affecting the creative process of human consciousness. What matters for most cultural industries is not the creativity of products or mere understanding but rather a passive acceptance and monetary return. Society is the subject of the industry as it continually addresses the consumerââ¬â¢s concerns rather than society dictating the flow of the industry. Because of the industryââ¬â¢s ââ¬Ëcustomizedââ¬â¢ goods, society has no room for imagination, creativity, and understanding since these products already fit the ideal description. The culture industry also delimits the aesthetic aspect of human nature as the arts are also subjected to production and return of profit. The essence of art and creativity is lost and also become mere products of the industry. In Theodore Adorno and Max Horkheimerââ¬â¢s Dialectics of Enlightenment, the thinkers present a Social Critical Theory of the contemporary society and the adverse ideologies brought about by science, empiricism, and reason, all of which are products of the age of enlightenment. The Development of Critical Theory It is essential to mention the development of Social Critical Theory in lieu of the viewpoint that Adorno and Horkheimer used in their attempt to criticise the false notions brought about by the change in culture and the industry. Social Critical Theory has its roots from the Marxist ideologies that openly criticises the capitalism ideology (Ray 1993: ix). Marxism suggests that there is an imbalance with the structural social class as it is marginally separated by two polar opposites in society: the abusive bourgeoisie, and the proletariat or the working class. Marxist doctrine states that manââ¬â¢s essence is himself, and labour, which is the power to create, is merely an extension. At the presence of labour and society, man becomes a necessity or a commodity. If a poor man who has no material wealth, becomes a mere commodity at the presence of labour and exchanges the only thing he has ââ¬â his essence. Man becomes for sale, while the rich get richer as they continue to capitalize on the plight of the poor manââ¬â¢s essence. From the Marxist doctrines, this social theory eventually separated into two ââ¬â the revisionist and orthodox Marxist ideologies which retain the ideals of Marxism but differ in method. Marxist revisionist proposes a bloody revolution for the complete eradication of social classes (Ray 1992). Critical theory attempts to dig deeper into other existing binaries of ideologies and subvert them in such a way that the meta-narratives becomes petite. The rise of the Frankfurt school slightly deviated from the idea of criticising social norms but instead focused on the idea of the Enlightenment which paved the way for the development of science and technology. Frankfurt school thinkers such as Adorno and Horkheimer tackled the idea of the Enlightenment as a false notion in the development of society. The Frankfurt school of thought argues that essence and originality are lost as consumers are placidly fed with the same objects that satisfy them temporarily. The mass-produced products and ideas are transforming society into technocracy and docility ââ¬â that societyââ¬â¢s happiness is based on mass happiness rather than individual and subjective satisfaction. Science and technology ultimately enshrines efficiency and affectivity that dominate political governance so that we see a society ruled by technocrats. The industry forms culture rather than culture forming the industry. Critical Theory plays a significant part on the idea of how society aims to live life everyday. Critical theory also provides an opportunity to criticise fallacious social norms and allows the chance for discourse (Ray 1992). Adorno and Horkheimer In view of Adorno and Horkheimerââ¬â¢s The Dialectics of Enlightenment, the authors offer a clear and definitive implication of the 18th century Enlightenment movement and how it suppressed society in terms of ideologies and production. Enlightenment is understood as the advance of thought that aims to liberate human beings from ââ¬Å"fear and installing them as Mastersâ⬠(Adorno 1997: 1). This concept also shares similar ideas with Immanuel Kantââ¬â¢s summation of the Enlightenment during the 18th century. ââ¬Å"Dare to Think! â⬠was the banner of reason during those time (Ray 1992: 5). Reason should be used in order to individuate man, to dispel myth, to rid of fear of intellectual docility, and to provide the ability to know. Reason became the main weapon for this intellectual movement, as it attempted to break away from the mystical, dogmatic, and mythological foundations of knowledge. Adorno argues that the Enlightenmentââ¬â¢s program was ââ¬Å"to dispel myths, to overthrow fantasy with knowledgeâ⬠(1997: 1). The formation of reason was a complete deviation from the rebirth of philosophical explorations of the Renaissance, which gave emphasis on the use of classical philosophy from Plato, Aristotle, and such. Enlightenment and reason were the foremost tenets of the movement and arguably countered the use of myth and mysticism as the basis of human knowledge. Reason led to the development of empiricism and science, the systematized thought of acquiring knowledge through observation, experimentation and synthesis. Knowledge, acquired through such methods, establishes man as the master of nature. However, Adorno states that this knowledge is abused by man himself as ââ¬Å"knowledge, which is power, knows no limits, either in its enslavement of creation or in its deference to worldly mastersâ⬠(1997: 2). Technology is the essence of such knowledge as it aims to manipulate concept into method and exploitation. To Adorno, technology does not provide concepts, ideas, or the simple joy of understanding, but rather suppresses the individual to docility. Further, Adorno explains the nature of Enlightenment as a movement dispelling the myths of old. As observed from the pre-Platonic and classical philosophers themselves, they were the ones who pioneered the use of reason or logos as the truthful method of acquiring knowledge rather than basing on mythological narration. As the development of reason became the foundation of science, man discarded meaning to be replaced by formula, causal rules, and probability. The obsession on the use of empirical basis as a method of acquiring universal truths led to the false formation of an industry that not only caters to the need of its consumers but also subjects them into docile and content buyers that guarantee success through monetary return (Ray 1992). The Culture industry, in essence, is the product of the false notion of Enlightenment and reason. Everything has to be proven in order to be verifiable and accepted. Laws, beliefs, and thinking are systematized; they are now bound to the governing laws of reason and empirical knowledge. Though the movement still has its positive effects on development, and the start of a radical change in thinking has definitely brought about breakthroughs in modern science and technology, it also has an adverse effect on society. Adorno suggests: ââ¬Å"For culture now impresses the same stamp on everythingâ⬠(1997: 120). This widespread movement also relates to the culture industry, where everything loses its individuality for the sake of standardization and acceptance in return for economic benefits of the industry. The whole world is passed through the filter of the culture industry. Everything is affected by such change. The formation of the industry in our context has becoming the mould in which culture is formed and trimmed. Things that had once an aesthetic value lose their real sheen and become mere cliches. Today, our actions fall under what we know as popular and will serve the general purpose of the culture industry: mass producing in order for the economy to function properly (Adorno, 1992: 8). The standardization of things that are produced in order to serve the general interest of the public is quite ironic. The public, which is supposed to be the providers in the economy, become the subjects of the industry itself. In turn, the industry is the big shot boss that makes use of every need of the employee in order to bloom. Society is then the false blood that gives life to the industry, which continues to exploit every aspect of our need, in order to grow and develop an unbreakable barrier in which our supposed-to-be powerful freedom may never break. By continuing to patronize what the industry keeps on producing, it then forms consciousness of popularity ââ¬â the general idea that the mass accepts. ââ¬Å"It is claimed that standards were based in the first place on consumerââ¬â¢s needs, and for that reason were accepted with so little resistanceâ⬠(Adorno 1997: 100). The cycle continuous; from fashion trends, food, lifestyle, music, and the arts, these modes of expressions has fallen to this false notion of culture. It loses its identity to become a standard among the people that once used to uphold its individual essence. ââ¬Å"The familiar experience of the moviegoer, who perceives the street outside as a continuation of the film he has just left, because the film seeks strictly to reproduce the world of everyday perception has become the guideline for productionâ⬠(Adorno 1997: 99). What the people want to see is the continuation of the reality he lives in but only decreased to a lighter note as a means of escape from the hustle and bustle of the corporate world. Entertainment has become a means of escape. The only escape from the work process in the factory and office is through entertainment. Amusement then becomes boring, since to be amusing, it must cost no effort to think. The spectator must need no thoughts of his own. Amusement is then a mindless reel of farce that acts as a distraction from reality. It has no real meaning because the spectator does not need meaning in order to be distracted from the pressure of everyday work (Adorno 1997: ). The same goes with films. ââ¬Å"Film denies its audience any dimension in which the mind might roam freely in imaginationâ⬠(Adorno 1997: 100). Movies present an alternate reality as a means of escape from the business of the industry. Man, tired from work, resorts to amusement and film to produce a necessitated concept of another reality. That it presents the ideal world inside the theatre and the moviegoer is presented with reality after the film is finished. Thus, films in our context today serve as a basis of lifestyle. From the alternate reality presented by the movies, human behaviour is influenced through an unconscious effort of influence. The industry, apart from the standardized goods and ideologies, also feed the only retribution of man from the pressure of material capitalism. Ideas and concepts are also manipulated to standardization. Thus, placidity is not also applied in the individualââ¬â¢s actions but also to the natural system of consciousness and thought. The ultimate purpose then is for benefit and popularity rather than the art of making a movie. That is why the formation of indie (independent) films attempts to break from such typical notions of Hollywood movies in order to preserve the real essence of movie-making. However, in comparison to major blockbuster films, indie films never achieved the same level of popularity and income even though the indie directors and producers never intended for their movie to be even recognized. That is because such actions are against what is generally accepted and popular. The Madness of Music As a student of music himself, Adorno characterizes the notions brought about the effect of the culture industry with regard the arts, especially on music. He characterizes popular music from serious music. Music is defined as the arrangement and accordance to its form and arrangement. To Adorno, classical music is considered as serious music, for it strictly follows the laws from which they are based and made. The rigidity in the discipline makes the composition itself bound to the parameters of perfection; hence, music is a masterpiece. It follows time signature, tempo, harmony, tone construction, etc. that when such composition is first heard, it is appreciated as a whole and even more appreciated when the parts are examined specifically. On the other hand, the distinction between serious music and popular music lies within its formative structure. Popular music, based on the culture industryââ¬â¢s precepts, capitalizes on standardization. Pop music is predictable upon close observation. Its predictability lies with its musical structure. At first, it may fool the listener of its catchy and creative theme, but, contrary to serious music when parts are examined specifically, its harmonics are built on simple and almost simplistic tone structure that it cannot be left alone without the other. The essence of the music is lost as it lacks the qualities of a ââ¬Ëseriousââ¬â¢ music that may have otherwise refined its colour (Adorno 1997: 104). In our present context, the rise of the music industry has become the ambition for most music artists today. Songs are composed in order to gain widespread popularity, especially among the youth. If we are to look closely at each bandââ¬â¢s composition and harmony of their songs, it has rather simple arrangement of chords and repetition of melody from the start up until the beginning. The flimsy form of the music is compensated by the loud execution and performance of their songs and electrifying guitar solos in order to cover up the repetition. It lacks creativity and limits the music to only a few chords. Plus, such simplicity is also the key of some rock bands of not ââ¬Ëmaking itââ¬â¢ or not enduring an imprint of legacy from their music. They only enjoy a brief period of popularity that does not leave a lasting impression on the target audience they wish to capture. Standardization extends from the most general features to the most specific ones. Pop music is refined to suit the untrained ear of the masses. It is also mass-produced in order for the artist and the recording company to achieve its benefits. In order for people to like it, music is arranged which is appealing to the public, for music, the same with art, cannot be reproduced without any guarantee of economic remuneration. Novelty and creative are not emphasized since novelty cannot be applied to what is already standard and generally accepted by the people. It is also a form of entertainment and escape; simplified and catchy so as to serve a distraction rather than stimulating oneself in Symphonies or Sonatas (Adorno 1997: 101). Ultimately, for Adorno, the main point of the critique is focused on the development of the individualââ¬â¢s creative tendencies ââ¬â especially on the arts. According to Witkin, Adorno did not give a blatant connotation that to appreciate art means sophistication in the individualââ¬â¢s part but rather the use of the arts as perpetuated in the industry. ââ¬Å"However, it was not skill or talent that mattered to him, here, but the interests it served and the use to which it was putâ⬠(Witkin 2003: 2). As the age of Enlightenment ushered in the development of science, the process of acquiring knowledge developed from a mystical and contextual approach to an empirical and experiential process. Ironically, enlightenment meant that the individual is self-aware of his or her own actions and liberated of fear from the human consciousness. However, as science led the way to the development of newer systems of thought, it produced the development of media (film, music, print) that became ââ¬Ëstandardââ¬â¢ products of consumption. To Adorno and Horkheimer, society becomes placid consumers to these forms; music becomes ââ¬Ëpopularââ¬â¢ and depends on record-breaking sales in order to sell. Films present an alternative to reality, distracting the individual from the bustle of the industry as a means of escape, and print/visual media becomes accessible to all. What the culture industry produces consequently influences behaviour. Standardization in the culture industry meant that the process of invention and innovation is in lieu with the needs of society. What society wants, the industry produces. Freedom, according to the Dialectics of Enlightenment, is sacrificed, as consumers are ââ¬Ëtamedââ¬â¢ into cooperation. Thus, the industry thrives on income and profit, without any thought or conscience. For the industry, it does not matter for the products to be morally or ethically acceptable as long as the consumer accepts it and benefits the industry in turn. Contemporary Critique The pioneering efforts of Adorno and Horkheimer in the critique of the culture industry gave rise to the formation of contemporary theories on the said subject. On the subject of the culture industryââ¬â¢s critique, David Hesmondhalgh provides a technical explanation of the processes the culture industry undergoes. His arguments retain the critique presented by Adorno but focus more on the shift changes and patterns of continuity in the cultural industries. Hesmondhalgh presents a different viewpoint on Adornoââ¬â¢s subject, as he attempts to bridge the cultural industry as a main distributor of information as well as an unconscious influence over society. Today, cultural industries have changed radically. ââ¬Å"The largest companies no longer specialise in a particular cultural industry such as film, publishing, television, or recording; they now operate across a number of different cultural industriesâ⬠(Hesmondhalgh 2002: 1). The scope of the cultural industry is not anymore specified into one criterion of the arts; rather, through the development of technology and information systems, the industry now focuses on print, media, and information through the internet, publications, etc. However, contrary to Adornoââ¬â¢s viewpoint, the cultural industries and the goods that it produces, according Hesmondhalgh, are ââ¬Å"complex, ambivalent, and contestedâ⬠(2002: 3). He argues that the text and information disseminated by the industry do not adhere to the doctrine of capitalism or structured domination. In addition, Hesmondhalgh also differs from the arguments presented by Adorno that the culture industry subjects consumers into passivity, wherein there is no room for the imagination to play. Adorno gives importance to the deeper aesthetic appreciation of art, which he differentiated into ââ¬Ëseriousââ¬â¢ and ââ¬Ëpopularââ¬â¢. For Hesmondhalgh however, there is still creativity in the cultural industry: ââ¬Å"The invention and/or performances of stories, songs, images, poems, jokes, and so on, in no matter what technological form, involves a particular type of creativity ââ¬â the manipulation of symbols for the purposes of entertainment, information and perhaps even, enlightenmentâ⬠(2002: 4). Further, he separates art into symbolic creativity and artists into symbol creators and these different kinds of artists reflect the extremities of society in which they live in (2002: 4) Paradoxical Ideology In the Dialectics of Enlightenment, society has this unanswered and unnoticed threat growing in the background. The industry and the generally ââ¬Ëpopularââ¬â¢ things are becoming the basis of everyday life. Adorno and Horkheimer suggest that popular culture is like a ââ¬Å"factory producing standardized cultural goods to manipulate the masses into passivity; the easy pleasures available through consumption of popular culture make people docile and content, no matter how difficult their economic circumstancesâ⬠(Adorno 1997: n. p. ). The different viewpoints presented by contemporary thinkers support the arguments presented by Adorno, contradict them, or simply expound the different ideologies and applying it into a more modern perspective. Hesmondhalgh especially notes the cultural industryââ¬â¢s motivation in cultivating imagination and creativity for there is still creativity through innovation of new ideas and symbols even though they ultimately influence society in the end. However, the main idea still exists ââ¬â that the culture industry is a by-product of the Enlightenment and the capitalist mode of production. Hesmondhalghââ¬â¢s arguments still present the ideas of capitalist multinational corporations that manipulate symbols in order to disseminate such into society. His use of the term ââ¬Ësymbolsââ¬â¢, instead of ââ¬Ëartââ¬â¢, necessarily perpetuates his notion on manipulation of ideas. Art is essentially the expression of human nature, but in the culture industry, essence does not exist. Thus, Hesmondhalghââ¬â¢s arguments necessarily imply that symbolism is still creativity, although on a much lower scale. Capitalist companies, especially in modern scenarios, not only manipulate art but also communication and the media. For Hesmondhalgh, the control of the cultural industries over text and information are more pronounced than ever (2002: 7) Thus, the cultural industryââ¬â¢s shift change of scope has greatly differed from Adornoââ¬â¢s time, yet still maintains the capitalist coercive nature. What remains is that societyââ¬â¢s needs are still catered by the culture industry. Furthermore, it is claimed that standards produced by the culture industry are based on consumers needs, and that is why accepted with little or no resistance at all. ââ¬Å"The result is the circle of manipulation and retroactive need in which the unity of the system grows ever stronger. No mention is made of the fact that the basis on which technology acquires power over society is the power of those whose economic holds over society is greatest. A technological rationale is the rationale of domination itself. It is the coercive nature of society alienated from itselfâ⬠(Adorno 1997: 121). The capitalist structure still maintains its firm hold over society as it influences behaviour through catering specific needs of its consumers while transcending a different level of consumerism. The essence of human expression is lost through standardization of art, music, film, and such. Society becomes docile, leaving no room for imagination, and the culture industry grows because of this ignorance. References Adorno, T. and Horkheimer, M. (1997) Dialectic of Enlightenment. London: Verso. Curran, J. (1979) Mass Communication and Society. Beverly Hills, California: Sage. Garnham, N. (1990) Capitalism and Communication: Global Culture and the Economics of Information. London: Sage Publications Garnham, N. (2000) Emancipation, the Media, and Modernity: Arguments About the Media and Social Theory Oxford: Oxford University Press. Hesmondhalgh, D. (2002) The Cultural Industries London: Sage. Martin-Barbero, J. (1993) Communication, Culture and Hegemony: From the Media to Mediations. London: SAGE Publications. McGuigan, J. (1996) Culture and the Public Sphere. London: Routledge. Miege, B. (1989) The Capitalization of Cultural Production. New York: International. Ray, L. (1993). Rethinking Critical Theory : Emancipation in the Age of Global Social Movements. London: Sage. Witkin, R. (2003) Adorno on Popular Culture. London: Routledge.
Thursday, January 23, 2020
And Then There Were None :: And Then There Were None
And Then There Were None I recently read a mystery book by the name of "And Then There Were None" by Agatha Christie. I read this book because I have read other books by Agatha Christie that were pretty well written. Ten people are invited to an island, called "Indian Island", by letters that were signed by people they had met before. When they got to the island, they found out that their host, U.N.Owen, had not arrived yet. At dinner, they heard a voice, accusing each of them of a murder, which they were all guilty of. After one of them is killed, according to the first verse of a poem that is framed above each of their beds called "Ten Little Indians", they figure out that the murderer is one of them! As more people are killed off, one by one, the group narrows the suspect list down, until only one is left alive but she figured that she would never get off the islan anyway, and she hung herself from the ceiling by putting a noose around her neck and kicking the chair away on which she was standing, but she was not the killer. One of the mysteries to this book was, of course, who killed all of the innocent people. Another mystery was that every time another person was killed a little indian figure would disappear from the edges of a serving plate. One more mystery was that every murder followed, in order, the famous poem "Ten Little Indians", which reads: Ten little Indian boys went out to dine; One chocked his self and then there were nine. Nine Indian boys sat up very late; One overslept himself then there were eight. Eight Indian boys traveling in Devon; One said he'd stay there then there were seven. Seven Indian boys chopping up sticks; One chopped himself in halves then there were six. Six Indian boys playing with a hive; A bumble-bee stung one then there were five. Five Indian boys going in for law; One got in Chancery then there were four. Four Indian boys going out to sea; A red herring swallowed one then there were three. Three Indian boys walking in the zoo;
Wednesday, January 15, 2020
Ignorance to the Truth Essay
Often in tragic literature, authors infuse characters with a tragic flaw such as hubris. One work that explores an exuberant amount of pride is Oedipus Rex by Sophocles. In this play, Thebes is stricken with a plague and Oedipus, the King, will sacrifice anyone to save it. In the process of finding a solution, Oedipus realizes that he fulfills the prophecies that say he will kill his father and marry his mother. In the play, Sophocles shows Oedipusââ¬â¢ hubris by using irony. Characterization is also used to enhance the effects of pride on Oedipusââ¬â¢ ability to see logistically. Both characterization and irony play an important role in supporting the theme that excessive pride is a bad thing because it prevents people from viewing life with logic and leads to their downfalls. In the drama, Oedipus Rex, readers analyze the theme by looking at Oedipusââ¬â¢ tragic flaw. Sophocles describes how Oedipus changes from being a powerful and majestic king to being ââ¬Å"the worldââ¬â¢s outcastâ⬠(Sophocles 66). For instance, Oedipusââ¬â¢ hubris is shown from the beginning of the play when he steps down from the altar. He addresses the people of Thebes to discuss the deadly plague that has come to Thebes. Oedipus explains that he hears the ââ¬Å"sound of prayer and lamentationâ⬠and that he himself ââ¬Å"who bears the famous name,â⬠has come to listen to his people (Sophocles 4). Oedipus shows how prideful he is when he refers to himself as being famous amongst the people of Thebes. Also, the fact that he comes forth when he hears prayers, indicates that he views himself as an equivalence to the gods because he defeated the Sphinx. Oedipusââ¬â¢ boasting relates to the theme because it foreshadows his tragic fate that he will kill his father and marry his mother as destined by the gods. Oedipusââ¬â¢ pride continues throughout the play when the messenger announces the death of King Polybos of Corinth. Specifically, Oedipus thinks that he is the son of King Polybos and that he escapes his prophecies by leaving Corinth long ago. Oedipus explains that he ââ¬Å"never touches [Polybos],â⬠so he will not ââ¬Å"give heed to the birds that jangle above [Pythianââ¬â¢s] headâ⬠(Sophocles 50). Oedipus fails to realize that Polybos is not his real father, which relates to the theme of hubris. The overwhelming sense of pride in himself is what makes him blind to what is real. To support the theme of Oedipus Rex, Sophocles uses dramatic irony throughout the play. Creon tells Oedipus that the murderer of King Laois must die in order for Thebes to recuperate from the plague. Oedipus shows concern for the well-being of the city but also for himself. He says that he will ââ¬Å"avenge the city and the cityââ¬â¢s godâ⬠(Sophocles 9). He further exclaims that ââ¬Å"for [his] own sake, [he will] get rid of evilâ⬠because the murderer of King Laois might ââ¬Å"decide at any moment to kill [him]â⬠(Sophocles 9). Although Oedipus shows true concern for Thebes, his pride propels him to state that he will get rid of the murderer for his own benefits. The dramatic irony is that Oedipus is unable to realize that he will not benefit because he will ultimately have to be punished. Oedipusââ¬â¢ misconception connects to the theme because Oedipus fails to see that he is the murderer of King Laois. Dramatic irony is also shown after Iocaste realizes that Oedipusââ¬â¢ prophecies have come true and Oedipus refuses to give up his search for the truth of his birthplace. Oedipus says that he ââ¬Å"is a child of Luck; [and that he] cannot be dishonoredâ⬠(Sophocles 58). The irony is that the audience knows Oedipusââ¬â¢ tragic fate, yet Oedipus believes he is a child of luck. The irony relates to the theme because his pride blinds him to see the reality that he has fulfilled his prophecies. The overall use of dramatic irony enhances the theme of pride preventing a person from seeing things logistically. In addition to irony, Sophocles uses characterization throughout the play to enhance the theme. For instance, Tiresias, a blind prophet reveals Oedipusââ¬â¢ fate and Oedipus refuses to believe it. When Tiresias accuses Oedipus of weaving his own doom, Oedipus objects by exclaiming that he saves Thebes by defeating the Sphinx. He says that Tiresiasââ¬â¢ magic ââ¬Å"or the gods, for the matterâ⬠are useless (Sophocles 22). Oedipus is indirectly characterized as very self-centered and haughty. Oedipusââ¬â¢ ego relates to theme because he is so cocky that he does not perceive what Tiresias is saying. Instead, he reminds everyone of the time that he defeats the Sphinx. Oedipus gloats on past victories without dealing with present problems involving Thebes. Along with being self-centered, Sophocles characterizes Oedipus by incorporating epithets into the chorusââ¬â¢ lines. Oedipus summons the shepherd in search of primary proof of the murdering of King Laois. The chorus explicitly calls Oedipus a ââ¬Å"tyrant [who is a] child of Prideâ⬠and that his ââ¬Å"haughtiness and high hand of disdain/ Tempt and outrage Godââ¬â¢s holy lawâ⬠(Sophocles 46). Oedipus is indirectly characterized as a tyrant. The chorus denounces their King, which relates to the theme because Oedipusââ¬â¢ pride leads him to be ââ¬Å"caught up in a net of painâ⬠(Sophocles 46). By using characterization, the author shows the reader how Oedipusââ¬â¢ pride leads to his downfall. Hubris often leads to a tragic fall and causes people to become oblivious to the real world. Sophocles creates dramatic irony in the play Oedipus Rex to enhance the plot. The use of dramatic irony highlights how blind Oedipus is to his fate. It shows how Oedipusââ¬â¢ life changes from being a majestic King to an egocentric man who has given up all hope. Oedipus Rex leads the reader into analyzing his or her own life. People should be proud of their achievements as long as they avoid becoming insolent. A healthy dose of pride always does a person well, but an exuberant amount of it, makes him or her ignorant to the truth.
Tuesday, January 7, 2020
FSKM Students in Industrial Training - Free Essay Example
Sample details Pages: 4 Words: 1190 Downloads: 6 Date added: 2017/06/26 Category Education Essay Type Research paper Did you like this example? CHAPTER 1 INTRODUCTION This chapter provides the overview of this research project. The project problem statement, objectives of research, the scope of the project and significance of the project are clearly discussed in this chapter. 1.1Background of Research Industrial training is a program that refers to the placement of students in the industry to gain experience in the employment world. Industrial Training or in very simple terms à ¢Ã¢â ¬ÃÅ"à ¢Ã¢â ¬ÃÅ"internshipà ¢Ã¢â ¬Ã¢â ¢Ã ¢Ã¢â ¬Ã¢â ¢ is a à ¢Ã¢â ¬ÃÅ"à ¢Ã¢â ¬ÃÅ"bridgeà ¢Ã¢â ¬Ã¢â ¢Ã ¢Ã¢â ¬Ã¢â ¢ from classroom to workplace. It is an opportunity to test skills, interests and career choices in real work situations while obtaining an edge on à ¢Ã¢â ¬ÃÅ"à ¢Ã¢â ¬ÃÅ"inexperiencedà ¢Ã¢â ¬Ã¢â ¢Ã ¢Ã¢â ¬Ã¢â ¢ job market competitors (Neuman, 1999). Industrial Training is a compulsory course and an important component for all degree programs in Faculty of Computer Science and Mathematics in Universiti Teknologi Mara (UiTM). Since it was offered, thousands of students enrolled the course yearly. Diagram 1.0 show the statistic for two semester of student that enrolled for industrial training, 196 students in Mac-Jun 2014 and 155 students in September-January 2015 are enrolled for this course. It is undeniable fact that industrial training is very important in accessing the ability of the student, particularly with respect to the variance in training practices and attitudes across national cultures (Abderrahman Hassi, Giovanna Storti, 2011). Figure 1.0 Statistic of FSKM Students Enrol in Industrial Training Previously, in 2000 to 2011, our faculty has à ¢Ã¢â ¬Ã
âSistem Latihan Praktikà ¢Ã¢â ¬Ã which is developed by Prof Madya Dr Adnan Ahmad. It is used to handle all the industrial training process from the beginning until the end of the process for diploma students. The studentà ¢Ã¢â ¬Ã¢â ¢s entire document from every course which is CS110, CS111 and CS112 in UiTM branches is stored in this system and it can assign a supervisor to evaluate a student. In 2012, this system is not being used anymore after changes of the coordinator and the diploma students in UiTM Shah Alam are transferred to branches. The current practice of conducting an industrial training process is done by semi-computer. Students have to submit their application form to the HEA after being approved by the industry training coordinator, after that the application will be sent to the company. The company will give a confirmation letter to the student and the industrial training coordinator if they accept the student. For industrial training coordinator, he/she has to manage every document needed. Until now the same way was used to manage the document. For example the coordinator has to type every studentà ¢Ã¢â ¬Ã¢â ¢s information from the application form into Microsoft Excel. From the analysis that has bee n made in the current system, few problems were identified, such as the current practice faces a problem of difficult to manage because heavily using the paper. Thus, the Industrial Training System (ITS) is new systems that will be developed based on the problems and others requirements needed. ITS will be developed using PHP as a server and MySQL as the database. The best feature of both PHP and MySQL is they work with any major operating system and many of the minor ones. Therefore, the faculty wants to develop its own an automated system that will replace the current practice used by FSKM UiTM Shah Alam. This study attempted to develop a proper system that focuses on industrial training processes which are applying for placement and confirmation of placement. As current system only supports a few functions, end users need to use the manual method. For example, the data about students are keys in Microsoft Excel and bring all documents for Industry Training Requirement and wait ing answer from them if accepted or not. ITS can help the faculty to manage all information about their students in Industrial Training placement. Thus, this is win-win situation for students and supervisor because it eases the students and supervisor and reduces workload. 1.2Problem Statement(s) Based on the interview with Puan Hanizah, HEA staff that is responsible with the previous à ¢Ã¢â ¬Ã
âSistem Latihan Praktikà ¢Ã¢â ¬Ã said that the system is totally lost after the faculty change its personal computer (PC). The faculty also did not make a backup of the system. PM Dr Adnan Ahmad has not built a new system because all UiTM branches want to develop by their own, thus they can handle by themselves. Therefore, currently there is no proper system to handle industrial training process in Faculty of Computer Science and Mathematics in UiTM Shah Alam. For example all the information and the latest new about industrial training for Computer Science course are uploa d and announces at Facebook which is organize by Puan Wan Nur Amalina, Industrial Training Coordinator. According to Puan Norizan, Industrial Training Officer, students need to take the BLI-01, BLI-02, BL1-03 form at their office then submit to the Industrial Training Coordinator to complete their applying process. This process is not really efficient. Besides, the current practice of storing industrials training information of students and company is done semi-computer based where is heavily using the paper and because of that it seem difficult to manage all the information. The problems about the paper based are the possibility of missing the form, difficult to organize and many more. Furthermore, the data about students from all the form needed will be key in Microsoft Excel by Industrial Training Coordinator and this will lead to redundancy and inconsistency of data. This problem is occurring because Industrial Training Coordinator need to open many tabs in Microsoft Excel to type details needed for every student, for example, students personal details, placement details and the response form for industrial training placement in the current industrial training system. 1.3 Project Objective The development of Industrial Training System (ITS) is a best solution to solve the problems faced by faculty that using current semi-computer system. Besides overcoming all the problems of the current system, these are the objectives that are wished to be accomplished from the system. This study attempted to: 1. To identify the requirement of the industrial training system. 2. To analyze the requirement of the industrial training system. 3. To validate the requirement through prototyping 1.4 Project Scope Industrial training processes have four steps that are applying of placement, confirmation of placement, assigning of visiting lecturers and lastly evaluation of students. This project focuses on making a requirement analysis for developin g a system for FSKM final year students for applying and confirmation of placement. This is because à ¢Ã¢â ¬Ã ¦Ã ¢Ã¢â ¬Ã ¦Ã ¢Ã¢â ¬Ã ¦Ã ¢Ã¢â ¬Ã ¦Ã ¢Ã¢â ¬Ã ¦ This system will be developed to solve the problems faces by traditional Industrial Training Management System. 1.5 Project Significance Upon completing this study, it highlights a significance of the study as follow: The Industrial Training System is the proposed system for future researcher and designer to use as a basis to develop a complete system. Significant to the 1.6 Expected Outcome The artefacts will be used by future researchers to complete the system 1.7 Summary As a conclusion, this chapter discuss the background, problem statement, objective, scope, significant and expected outcome of the research. This is the first chapter which is the initial phase in research which provide the understanding to carry out the project. This chapter justified that making a requirement an alysis of developing Industrial Training System has its significance for stakeholder, future research and designer. The next chapter is the Literature Review which discusses about the terminology used in this research. Donââ¬â¢t waste time! Our writers will create an original "FSKM Students in Industrial Training" essay for you Create order
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