Sojourner Truth Quotes

Sojourner Truth Quotes Sojourner Truth was brought into the world a slave and turned into a famous representative for abrogation, womens rights, and moderation. A history-creator from the beginning - she was the primary person of color to win a legal dispute against a white man when she won care of her child subsequent to fleeing - she got one of the periods most popular figures. Her acclaimed Aint I a Woman? discourse is known in a few variations, since Sojourner Truth herself didn't record; everything duplicates of the discourse originate from used sources, best case scenario. It was conveyed at the Womens Convention in Akron, Ohio on May 29, 1851, and was first distributed in the Anti-Slavery Bugle on June 21, 1851. Certainties open life and comments contained numerous citations that have suffered all through time. Chosen Sojourner Truth Quotations What's more, aint I a woman?There is an extraordinary mix about shaded men getting their privileges, yet not a word about the hued ladies; and whenever hued men get their privileges, and not hued ladies theirs, you see the hued men will be aces over the ladies, and it will be similarly as terrible as it was previously. So I am for propping the thing up while things are blending; in such a case that we hold up till it is still, it will take an incredible while to make it go once more. Equivalent Rights Convention, New York, 1867It is the brain that makes the body.If the primary lady God at any point made was sufficiently able to flip around the world in solitude, these ladies together should have the option to turn it back, and hit the nail on the head side up once more! Furthermore, presently they is requesting to do it, the men better let them.Truth consumes error.Where did your Christ originate from? From God and a lady! Man had nothing to do with Him.Religion without mankind is he lpless human stuff. Two Versions, One Speech Facts most celebrated discourse, Aint I A Woman, was gone down through history in a distinctly unexpected variant in comparison to the one she initially conveyed. During the American Civil War, her comments recaptured ubiquity and was republished in 1863 by Frances Dana Barker Gage. This variant was converted into a cliché lingo of slaves from the South, though Truth herself was brought up in New York and communicated in Dutch as a first language. Gage additionally adorned Truths unique comments, overstating claims (for example, asserting that Truth had thirteen youngsters when the genuine Truth had five). Gages variant incorporates an encircling gadget portraying an unfriendly group prevailed upon by Truths practically wonderful discourse. It additionally differentiates the normal English spoken by onlookers with the substantial tongue of Gages form of Truth: Dat man ober dar state dat womin should be helped into carriages, and lifted ober trench, and to hab de best spot everywhar. No one eber encourages me into carriages, or ober mud-puddles, or gibs me any best spot! Furthermore, raising herself to her full stature, and her voice to a pitch like moving roars, she asked And insect I a lady? Take a gander at me! Take a gander at me! Take a gander at my arm! (what's more, she uncovered her correct arm to the shoulder, indicating her enormous strong force). I have furrowed, and planted, and assembled into horse shelters, and no man could head me! Also, subterranean insect I a lady? I could function so a lot and eat as much as possible get it - and bear de lash a well! Furthermore, insect I a lady? I have borne thirteen chilern, and seen em mos all auctions off to bondage, and when I shouted out with my moms misery, none yet Jesus heard me! What's more, insect I a woman?â â Interestingly, the first interpretation, recorded by Marius Robinson (who went to the show where Truth talked), portrays Truth as talking standard American English, without markers of a highlight or tongue. A similar entry peruses: I need to say a couple of words regarding this issue. I am a womans rights. I have as much muscle as possible, accomplish as much work as any man. I have furrowed and procured and husked and hacked and cut, and can any man accomplish more than that? I have heard much about the genders being equivalent. I can convey as much as possible, eat as far and away as well, in the event that I can get it. I am as solid as any man that is presently. Concerning insight, everything I can say is, if a lady have a 16 ounces, and a man a quart †why cant she have her little 16 ounces full? You need not be reluctant to give us our privileges for dread we will take excessively, †for we cannot take more than our pintll hold. The helpless men is by all accounts all in disarray, and dont comprehend what to do. Why youngsters, in the event that you have womans rights, offer it to her and you will feel good. You will have your own privileges, and they wont be so much difficulty. I cannot peruse, h owever I can hear. I have heard the Bible and have discovered that Eve made man sin. All things considered, if lady upset the world, do allow her to fix it side up once more. Sources History of Woman Suffrage, ed. Elizabeth Cady Stanton, Susan B. Anthony, and Matilda Joslyn Gage, second ed., Rochester, NY: 1889.Mabee, Carleton, and Susan Mabee Newhouse. Sojourner Truth: Slave, Prophet, Legend. NYU Press, 1995.

Obama Surname Meaning and Origin †Gorski Genealogy

Obama Surname Meaning and Origin †Gorski Genealogy Obama is an old Kenyan family name, discovered most much of the time among the Luo, the third biggest ethnic gathering in Kenya. The surnameâ is accepted to be patronymic in starting point, which means relative of Obama. The given name Obama, thusly, got from the root wordâ obam, which means â€Å"to lean or bend.†Ã¢ Conventional African given namesâ often mirror the conditions at the hour of the birth. Consequently, the given name Obama may mean a youngster brought into the world bowed, for example, with a slanted spine or appendages, or perhaps alludes to a breech birth. Obama is additionally a Japanese word meaning little sea shore. Family name Origin: African Family name Variations: OBAM, OBAMMA, OOBAMA, OBAMA, AOBAMA, Where do People with the Surname Obama Live? WorldNames publicprofilerâ indicates thatâ individuals with the Obama last name are found in most noteworthy numbers in the nation of Japan, particularly in the Okinawa and Kyushu areas. Be that as it may, this site does exclude information from Africa. Forebears.co.uk demonstrates the most noteworthy dispersion of the Obama last name to be in Cameroon, with the most elevated thickness in Equatorial Guinea, where it is the tenth most regular family name. The name is next generally basic in Kenya, trailed by Spain and France. Acclaimed People with the Surname Obama Barack Hussein Obama - 44th leader of the United States Lineage Resources for the Surname Obama Family of Barack ObamaLearn about the profound African and American underlying foundations of Barack Obama. His African roots stretch back for ages in Kenya, while his American roots associate with Jefferson Davis. Obama Family Genealogy ForumSearch this famous parentage gathering for the Obama last name to discover other people who may be looking into your precursors, or post your own Obama family name inquiry. FamilySearch - OBAMA GenealogyAccess more than 35,000 million free authentic records and heredity connected family trees posted for the Obama last name and its minor departure from this free ancestry site facilitated by the Church of Jesus Christ of Latter-day Saints. RootsWeb Mailing List: Obama SurnameJoin, search or peruse this free mailing list committed to the conversation and sharing of data in regards to the Obama last name and varieties. DistantCousin.com - OBAMA Genealogy Family HistoryExplore free databases and ancestry joins for the last name Obama. - References: Surname Meanings Origins Cottle, Basil. Penguin Dictionary of Surnames. Baltimore: Penguin Books, 1967. Menk, Lars. A Dictionary of German Jewish Surnames. Bergenfield, NJ: Avotaynu, 2005. Beider, Alexander. A Dictionary of Jewish Surnames from Galicia. Bergenfield, NJ: Avotaynu, 2004. Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. New York: Oxford University Press, 1989. Hanks, Patrick. Word reference of American Family Names. New York: Oxford University Press, 2003. Hoffman, William F. Clean Surnames: Origins and Meanings. Chicago: Polish Genealogical Society, 1993. Rymut, Kazimierz. Nazwiska Polakow. Wroclaw: Zaklad Narodowy im. Ossolinskich - Wydawnictwo, 1991. Smith, Elsdon C. American Surnames. Baltimore: Genealogical Publishing Company, 1997. Back to Glossary of Surname Meanings Origins

Social Commentary in The Great Gatsby by F. Scott Fitzgerald :: free essay writer

The Great Gatsby:â Social Commentary On one level The Great Gatsby, by F. Scott Fitzgerald remarks on the indiscreet jollity and good wantonness of the period in which it was set. It contains multitudinous references to the contemporary scene. The wild luxury of Gatsby's gatherings, the shallowness and aimlessness of the visitors and the trace of Gatsby's contribution in wrongdoing all distinguish the period and the American setting. In any case, as a bit of social discourse The Great Gatsby likewise depicts the disappointment of the American dream, from the perspective that American political beliefs struggle with the genuine social conditions that exist. For while American majority rules system depends on the possibility of equity among individuals, actually social segregation despite everything exists and the divisions among the classes can't be survived. Myrtle's endeavor to break into the gathering to which the Buchanans have a place is destined with fall flat. Exploiting her vivacity, her enthusiastic nature, she looks to escape from her own class. She goes into an undertaking with Tom and takes on his method of living. In any case, she just becomes disgusting and degenerate like the rich. She disdains individuals from her own class and loses all feeling of ethical quality. What's more, for all her social aspiration, Myrtle never prevails in her endeavor to discover a spot for herself in Tom's group. With regards to an emergency, the rich stand together against all untouchables. Myrtle's condition, obviously, is a more fragile impression of Gatsby's progressively huge battle. While Myrtle's longing springs from social desire, Gatsby's is connected more to his optimism, his confidence in life's prospects. Without a doubt, his longing is additionally impacted by social contemplations; Daisy, who is rich and excellent, speaks to a lifestyle which is remote from Gatsby's and in this manner increasingly alluring in light of the fact that it is far off. Be that as it may, social cognizance is certifiably not an essential reason. It just coordinates and expands Gatsby's faith in life's prospects. Like Myrtle, Gatsby battles to fit himself into another social gathering, yet his endeavor is progressively dire in light of the fact that his entire confidence in life is associated with it. Disappointment, hence, is progressively horrible for him. His entire vocation, his trust in himself and in life is completely broken when he neglects to win Daisy. His demise when it comes is practically inconsequential, for, with the breakdown of his fantasy, Gatsby is as of now profoundly dead. As social parody, The Great Gatsby is additionally a remark on moral debauchery in modem American culture.

Study Behind The Fall Of Lehman Brothers Finance Essay - Free Essay Example

Introduction Lehman Brothers, the Americas fourth-largest investment bank, declared the largest bankruptcy in the United States history on 15 September 2008. The fall of Lehman Brothers rattled the global market and led to a great drop in the United States stock market the day after the announcement and ultimately, the financial tsunami. Lehman Brothers had successfully survived many economic crises, like railroad bankruptcies of the 1800s, the Great Depression in the 1930s and the collapse of Long-Term Capital Management in the 1900s in its 158 years of history. So what made it collapsed? Reasons of the Bankruptcy Low Liquidity The basic reason for Lehman Brothers bankruptcy was the lack of liquidity. Lehman Brothers had total debts of US$613 billion against total assets of US$639 billion when it bankrupted. Its total assets were seemingly enough to cover the debts, however the liquidity pool was far below from the total. Few days before the filing of the bankruptcy, it publicly reported a US$41 billion liquidity pool but with a significant portion which was difficult to monetize or illiquid. For example, substantial amounts of cash and securities which were placed as deposits with various banks for its usual clearing business and had become actual pledges were included in the pool to achieve and report a better liquidity and maintain the market confidence. Lehman Brothers actual liquidity pool contained less than US$2 billion of readily monetizable assets. The lack of liquidity made it impossible to repay the short term debts and go bankruptcy without choice. High Leverage Lehman B rothers bankruptcy was also a result of its high-risk and aggressive leverage policy. It usually had a leverage of more than 30 to 1 (i.e. US$3.30 of equity for every US$100 loans) while commercial banks are regulated to leverage its equity no more than 15 to 1. When it bankrupted, the leverage ratio was slightly reduced to approximately 24 with a capital of around US$26 billion and the total liabilities of more than US$600 billion. Its high debt-to-equity ratio implied how seriously it relied on the use of debt to supplement investments. Issuing bonds can finance the long term investments. However, for a large part, Lehman Brothers funded itself through the short term repo markets and borrowed money in the markets to be able to operate daily businesses. Lehman Brothers leverage policy put itself at high risk of instant shortage of funds. When the repo markets lose confidence in Lehman Brothers and refused to lend, Lehman Brothers would fail to repay the previous debts and fund its daily operations. It became the real situation of Lehman Brothers when it went bankruptcy. Confidence in Lehman Brothers was eroding following the sub-prime residential mortgage crisis in 2007 and the near collapse of Bear Stearns in early 2008. It was widely considered to be the next bank which might fall. Huge Losses In addition to the liquidity and leverage problems, the huge losses resulting from the sub-prime residential mortgage crisis also played an important role in Lehman Brothers bankruptcy. For a number of years prior to the crisis, low interest rates and large inflows of foreign funds created easy credit conditions in the United States. Easy credit encouraged the demand for housing, which drove house prices higher. With a belief in long term trend of rising housing prices, subprime and adjustable-rate mortgages became more popular. However, when the adjustable-rate mortgages began to reset at higher rates and the housing market started to decline after the peak, refinancing became more difficult and mortgage delinquencies and foreclosures rose dramatically. Lehman Brothers held on to large positions in subprime and lower-rated mortgage-backed securities. Huge accumulated losses of approximately US$60 billion with a combination of write-downs on assets, sales of assets at losses and losses on hedges were resulted from the continuing mortgage delinquencies and foreclosures. The market generally believed that the reported losses might be underestimated and further provisions had to be made for the depreciation of the value of the mortgage-linked assets. The uncertainties discouraged potential investors to take over Lehman Brothers and Lehman Brothers could only go bankrupt. Belief in Accounting The bankruptcy of Lehman Brothers shocked the market. Few months before the bankruptcy when it reported a quarterly loss, it was still trying to cushion the bad news by trumpeting its strong liquidity position and the decline in its leverage ratio. Neither its quarterly reports nor annual reports mentioned the risk of being bankrupt though it finally did. The general public believed that Lehman Brothers did not truly present its financial status in its financial statements and such belief was recently supported by a report of the causes of the bankruptcy made by a court-appointed examiner. It was discovered that Lehman Brothers made use of an accounting device called Repo 105 to paint a misleading picture of its financial condition. Lehman Brothers entered repurchase (repo) agreements at the end of a financial quarter to raise cash by collateralizing assets with an obligation to repurchase them at a small premium the day or several days after the year-end. The cash raised was th en used to pay down the debt. By nature, it was a short term financing and had no effect on the overall leverage. However, Lehman Brothers took the advantage of an accounting rule called SFAS140 and recorded the transactions as sales of assets. The collateralized assets were taken away from the balance sheet and the obligation to buy back the assets was not shown either. Such way of treatment helped Lehman Brothers to reduce the balance sheet and report a better leverage at the quarter-end. With limited access to Lehman Brothers financial information, investors were definitely misled by this material window dressing action. Lehman Brothers, apparently, was not moral to its investors, so as Lehman Brothers auditor, Ernst Young, who was supposed to give a true and fair view on its accounting and disclose anything material to investors. The accounting gimmick put the trustworthiness of accounting in doubt. And what the Financial Accounting Standards Board did to save the banks a nd financial systems from the crisis made people further question the role of accounting. The Board changed the accounting rules to allow the banks close to bankruptcy to report high profits even though their financial position remained unhealthy in reality. Accounting is a means to provide quantitative financial information that helps users in making better business decisions. It provides a fairly good account of the past economic activities of company and a picture of the present and future. It tells the performance and earning power as well as the financial position in terms of resources availability (assets) and obligations (liabilities) of a company. It provides reliable financial information, however it has its limitations. It does not provide non-financial information such as behavioral and socio-economic which may influence the decision-making. To conclude, we could believe in accounting but we should not rely on accounting without taking other information in consideratio n when making a decision.

Communication Is An Essential Skill For Effective Leadership

Communication is an essential skill for effective leadership. It is a skill that many leaders possess but might not know how to effectively use in the workplace. They may not be skilled in dealing with a diverse group of employees in terms of age, and they might not be diverse in their own style of communication. Leaders might even need to possess different skills to be effective global leaders which would require a vast knowledge into different cultures and their communication styles. It can seem daunting to think about all the skills required to be an effective leader but it all has to do with the way you communicate and move your team. In the case of Ben Williams, the CEO of a public relations firm in our case study, he is lacking diversity in his communication skills. I like that he has recognized that it’s not only his team to blame, but his lack of appropriate leadership that has slowed progression in his firm. I think Williams would benefit from taking a course in effec tive leadership communication skills. He could even just broaden his knowledge by doing some research on the subject. In this case I have done the research and can provide examples of how he can better the communication from the top down and be a better leader. There is a new idea roaming around in leadership that doesn’t necessarily correlate with what traditional leadership is known for, it’s the idea of transformational leadership. Transformational leadership, as described by (Gandolfi, F.,Show MoreRelatedThe National Communication Association ( 2015 )767 Words   |  4 PagesThe National Communication Association (2015) describes communication as a distinct discipline that includes an inquiry by social scientists, humanists, and critical and cultural studies scholars. Furthermore, the presentation of communication may appear in several forms such as textbooks, electronic publication, and academic journals. Also, understanding of how one communicates is continuall y expanding. The representation of the collaborative and ongoing message between individuals, an individualRead MoreCommunication Is A Part Of Everyday Life Essay1383 Words   |  6 Pages Communication and Leadership Melissa Stevens ORG 300-5 Applying Leadership Principles Dr. Barbara-Leigh Tonelli September 29, 2016 Communication is a part of everyday life. Not only is it present in our personal lives, but in the workplace as well. Communication is an essential skill that we cannot avoid, and should be perfected as a goal in improving your leadership efficiency. When in a leadership role, the leader must influence others effectively. Being anRead MoreLack Of Strong Communication Skills1533 Words   |  7 Pages Strong communication skills are necessary in order to coordinate daily operations which may require multiple people participating in the care of a patient. 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There is now greater focus on health promotion, illness prevention as well as how to handle high acuity, chronic disease management across the care continuum in a cost effective manner (AACN 2011). The educational levels required for nurses have been long debated. The Tri-Council for Nursing has proclaimed that without a more educated workforce the nation’s health could be at risk. The American Organization of Nurse ExecutivesRead MoreLeadership : A Nurse Manager Of The Telemetry Floor At The Hospital1413 Words   |  6 PagesIntroduction Leadership is an important part of almost all profession. It is no surprise that the role of nursing profession evolving, with that evolution, leadership is becoming more and more important. Leadership establishes an environment that foster personal and professional growth. Nursing is a profession that put huge emphasis on leadership skills. Leadership is such an essential part of our health care system, which can greatly impact the quality, accessibility and affordability of healthRead MoreImpact Of The Affordable Care Act ( Aca ) On The Healthcare Industry874 Words   |  4 Pagesleaders must adapt quickly and assist new leaders to develop the skills necessary to envision and evaluate new healthcare delivery systems. According to Chism (2009), the roles of the doctor of nursing practice (DNP) prepared nurse graduates may be incorporated to meet the transformation of today’s contemporary healthcare. After reading the assigned material, I gained confidence that the DNP pro gram will prepare me for eligible leadership roles within the healthcare industry. As a Doctorate of Nursing

Emerson and Thoreau - 791 Words

An influential literary movement in the nineteenth century, transcendentalism placed an emphasis on the wonder of nature and its deep connection to the divine. As the two most prominent figures in the transcendentalist movement, Ralph Waldo Emerson and Henry David Thoreau whole-heartedly embraced these principles. In their essays â€Å"Self-Reliance† and â€Å"Civil Disobedience†, Emerson and Thoreau, respectively, argue for individuality and personal expression in different manners. In â€Å"Self-Reliance†, Emerson calls for individuals to speak their minds and resist societal conformity, while in â€Å"Civil Disobedience† Thoreau urged Americans to publicly state their opinions in order to improve their own government. Both Thoreau and Emerson†¦show more content†¦Emerson and Thoreau argue that only through self-reliance and civil disobedience can society and government be saved from corruption and incompetence. A key difference between the philosophies of Emerson and Thoreau as articulated in â€Å"Self-Reliance† and â€Å"Civil Disobedience† is their vision of how individuals should shape society and government. Emerson believes that one should only follow his own conscience and intellect not the opinions of the crowd. Emerson argues that it is not only possible to successfully defy the common practices and beliefs of society, but that â€Å"to be great is to be misunderstood† (Emerson 367). However, Thoreau believes that in a democracy the voice of the people as whole should be followed. Thoreau desires a â€Å"better government†, not anarchy devoid of the law where every individual follows his own set of rules (Thoreau 381). Although assuredly in favor of individuality, Thoreau recognizes that a democracy requires public consensus and popular support. While Emerson and Thoreau certainly have difference of opinions, they recognize the need for public discussion and discourse. Emerson declares â€Å"a foolish consistency† to be â€Å"the hobgoblin of little minds† (Emerson 367). This is shown in their essays â€Å"Self-Reliance† and â€Å"Civil Disobedience† in which they support individuality and personal expression. Despite their contrasting views of society and government, the two mostShow MoreRelatedEmerson and Thoreau831 Words   |  4 Pagestaken from Thoreau#8217;s quote, #8220;If a man does not keep pace with his companions, perhaps it is because he hears a different drummer.#8221; Ralph Waldo Emerson and Henry David Thoreau changed our lives. How? Well, the answer is not so simple as the statement. To understand fully how they affected our lives, we have to understand the philosophy of Emerson and Thoreau, and the relationship between the two. So let#8217;s begin with the relationship between Emerson and Thoreau. EmersonRead MoreThoreau and Emerson1674 Words   |  7 PagesTitle: Thoreau and Emerson In today’s society each individual has the ability to thinks for themselves, but the inception of different ideas and thoughts has led to a population that’s dominated by the majority . We live in a society where a media, television and internet are the sources of manipulating a person’s mind. It also creates their mindset to determine how one think about themselves or and different view point on topic. In this particular essay I am going to be talking about two mainRead MoreEssay on Emerson And Thoreau811 Words   |  4 Pagestried my hardest to follow. The words were taken from Thoreauamp;#8217;s quote, amp;#8220;If a man does not keep pace with his companions, perhaps it is because he hears a different drummer.; nbsp;nbsp;nbsp;nbsp;nbsp;Ralph Waldo Emerson and Henry David Thoreau changed our lives. How? Well, the answer is not so simple as the statement. 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An excerpt talking about theRead More Emerson and Thoreau Represent American Identity1511 Words   |  7 PagesCompare and contrast the way in which Emerson and Thoreau represent American Identity. â€Å"Identity means who a person is, or the qualities of a person or group which make them different from others,† (Cambridge Advanced Learner’s Dictionary, Third Edition). Every individual, group and country has their own identity which makes them different from others and it shows uniqueness of oneself. Reaction against the existing philosophy takes place when there is conflict in interest amongst the philosophers

Marketing Plan for Convince Store

Question: Describe about the Marketing Plan for Convince Store. Answer: Executive Summary Social media is a platform where people meet and interact on an online basis. Most of the customers who operate in convince store in most cases meet with business operators through this platform. This platform is therefore vital for the purpose of conducting business since it offers everyone with an equal chance of doing business. Customers are also able to choose effective goods and services that will satisfy their needs. Brief Overview Our business store offers convince products like petrol, coffee, sandwiches, cigarettes among other useful products. It is our aim that the management plan that we are developing will positively influence our business. This plan is meant to utilize social media platforms such as face book, LinkedIn and Foursquare to connect to customers of different ages and direct them on how to locate the store and access products for the well being of the store. Social Media Presence The presence of social media has led to immense growth in interaction between business owners and potential customers who are online. This is because; it allows consumers to voice their concerns on goods and services. Our convince store is currently owning a face book account with one thousand six hundred followers and likes respectively. Even with the relatively huge following from the subject platform, we have not done well in our output sales. We therefore have to go back to the drawing board and reanalyse our social media presence and fully explore it in order have more customers visiting our store. Social media is used by people globally hence proper choosing of social media platforms will steer the business further (Algesheimer, Utpal, Andreas, 2005). Goals This marketing plan is meant to help realize three specific objectives. To realize a fifty percent profit increase after 6 months. To achieve fifty percent growth in daily customers. To a introduce customer feedback means. Strategies The achievement of the above aims will anchor on the following strategies. We will partner with social media managers like linked it to allow us advertise on their platforms. Secondly, the adverts for each social medium platform will be tailored for specific age groups associated with them. For instance, cigarette will not be advertised in social media associated with many young people. Thirdly, there will be frequent meetings to discuss database trends of customers visiting convince store. Poll results will be analysed during meetings. Appropriate changes will be effected in a timely fashion. Lastly, competent staff will be recruited to attend to different age groups. Our staff will engage in trainings periodically. Target market Products such as coffee, sandwiches, petrol and cigarettes sold in our convince store are consumed by virtually everybody. Retention of consumers requires special treats. Customers have a unique persona which must be taken into account at all times. Customers only buy foodstuff whose hygiene they are sure of. We will therefore heighten the hygiene in the store and its environs. Picture reflecting a clean environment in and out of the store will be on the social media platforms for attraction. Some consumer items such as cigarettes need privacy. The social media platform will stress on this area by showing the private sections where people can smoke. It will also provide a platform for shy customers to order for items like cigarettes so that they find them readily packed. Further, customers do not want to miss the items they are looking for. The social media platforms will therefore be used to promptly update customers on the day to day changes in the menu and general availability of the items in the store. We are confident that if we explore these options adequately; we will be positioned at a better place in terms of business ranking. Tools Several customers will be reached in different parts of the world. Videos, pictures and small maps will be used to access the audience. This will help in growing the business brand and improving the image in various social media platforms listed in the subsequent section. Implementation Implementation of the marketing strategy using the platforms will factor in the 8Cs of social media. Conversation will be highly increased between customers and stores management. Customers will be informed of the items, their quality and prices. They will be allowed to comment, ask questions and book for items. Community of customers will be created through the platforms. This community will have people from every part of the world. They will be encouraged to discuss our products based on their experiences of the same. This will create a sense of belonging and help in keeping customers. Connections between store and customers will be promoted. Should the connection work, then we are sure of customers increase since our customers will assist us in bringing more on board. This will also go hand in hand with quality of our products and services. Customers who invite others will be rewarded. We will develop a unique taste for our products like sandwiches and a special way of handling customers which encourages consumption. We will use the subject platform to create channels from which customers will get updates on our products. They will also get pictures and videos on our products and general outlook of our store. In the platforms there are always some constraints especially regarding time and groups to belong to. We will create platforms that targets specific age groups. Customers will not be heaped into one platform. The content given on the platforms will be tailored for different personas. For example the platform that targets youths will have videos, pictures and a language that resonates well with them. On the other hand, the platform that targets elderly professionals will equally have content that fits them. Lastly, counting will be ensured. We will develop ways of analysing how many people are joining the store. We will have a few questions to our customers; for instance, we will ask them on when and how they knew about the store (Kincy, 2011). This will help us know on the impact that our store bears. Platform-Specific Tactics and Tools Face book Already we own a face book account with many followers and likes. However, the challenge of converting this group into real customers remains. This platform is very popular amongst youths of between 18-29 years. We therefore have to dedicate this platform to youths by posting videos, photos, and messages in a manner that excites the youths. This will take into account their likes and dislikes. Youths love being assured of meeting other youths. We will therefore advertise on how we have a store extension where youthful people can sit and listen to current music and watch videos. This will make many youths to come to the place as a joint after school (Hanna, Rohm, Crittenden, 2011; Zhang, Jansen, Chowdhury, 2011). LinkedIn This is also another social media platform that is growing fast especially among business people. It is popular among people who fall in the ages 30-64 years and usually college graduates with good income. This platform will be used specifically for this group. They will be informed of the cool sections where they can hold small business or professional talks as they consume our products (Saravanakumar, Suganthalakshmi, 2012; Garrett, 2005). Foursquare This is mobile app that enables a user to carry local search-and-discovery and give the search-results for its users. Customers will be directed will be directed on where to find convince store (Ante, 2010; Seamy, Pintara, 2012). Content Development The content will consider the targeted groups. Videos and pictures will be tailored for youths or elderly people. Experts on what is trending among the youths, the language they prefer will be consulted. This will attract them and expand the customer base. Monitoring Several methods will be utilised to monitor if the strategies in place are working and the areas that need improvements. We will conduct surveys after every six months. Secondly, online polls will be carried out after emery three months. Thirdly, an online platform placed at a strategic point where customers leaving the shop will tick yes/no after being served. All these will help us gather information on the customers level of satisfaction and areas where they feel the business should improve. The questions will be raised in the surveys and online polls will covers areas such as customer-staff relations, quality of the products, the quality and quantity of meals in comparison to the price attached to them and the hygiene or cleanliness of the store. Customers will also be asked to comment freely on what they like/dislike about the store and any possible changes they would prefer. A clear database of the number customers visiting and the products they purchase will be kept on a daily basis. Apart from the detailed information provided above, the diagram below explains on other strategies that we will use to ensure that our marketing plan works and can also be used in the implementation of our store business (www.curata.com). The diagram is divided into a number of sections that show strategies of different level. That is corporate strategy, marketing strategy and finally content strategy. All these strategies are vital for the implementation process. According to the diagram, the implementation stage of the subject store business requires all the marketing themes brought together. The pillars on the other hand show the end results or the business output as a result of the implementation in question. The three strategies in the diagram can also be sum up for the purpose of one cooperate objective as shown in the diagram. That is what our business store lays focus on. The subject objective in respect to our business has got aims of a number of marketing themes which in the end brings our intended result. The end result is represented by the pillars as mentioned. The pillars show how the strategies in the implementation stage have been used to create the business output. References Algesheimer, R., Utpal, M., Andreas, H. (2005).The Social Influence of Brand Community: Evidence from European Car Clubs. Journal of Marketing, 69, 19-34. Zhang, M., Jansen, J., Chowdhury, A. 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